Ex-Crow opens up on injury-ravaged career

BRAD Moran announced his AFL retirement before the end of the 2011 season after an injury-ravaged twenty-one-game career.

The former North Melbourne and Adelaide ruckman called time on his AFL journey at the age of 24 to focus on a business venture that would prove a huge success down the track.

Moran sold his four-year-old software company CitrusAd to French advertising and PR firm Publicis Groupe for $205 million in October this year.

The ex-Crow opened up on his decision to quit football after being hampered by knee and hip injuries.

“I basically said my heart’s not in it anymore,” Moran told SEN’s This Is Your Journey – thanks to Tobin Brothers.

“I didn’t want to play. I just didn’t enjoy it. I can’t give you a more honest answer than that and the fact that I ran out every game and just didn’t want to do it.

“I was enjoying that year [2009], it was a good year and then I obviously had the knee injury.

“When you spend 36 weeks on the sidelines watching you start to get very bitter and twisted about life in general and watching the team, you just feel like you’re not even part of the team anymore because you’ve been so in rehab.

“You haven’t been training with the group and it becomes depressing, and I just didn’t want to do that anymore – I lost the passion.”

– BY ALEX ZAIA/ SEN