AS Bendigo Spirit builds towards an exciting new era on and off-the-court, the Women’s National Basketball League club has unveiled a brand-new logo as part of a wider club rebrand.<\/p>\n
The rebrand \u2013 launched late last week \u2013 comes at exciting time in the evolution of women\u2019s basketball in Australia.<\/p>\n
With more people than ever watching the WNBL or following the game via various media platforms, the Spirit was eager to take advantage of the opportunity for growth with new branding.<\/p>\n
SEN Teams owns the Bendigo Spirit licence and its CEO Richard Simkiss said the rebrand was evidence of the organisation \u2018doubling down\u2019 on its commitment to Bendigo.<\/p>\n
\u201cOur commitment to Bendigo is unwavering,\u201d he said.<\/p>\n
\u201cWe see the Bendigo Spirit not just as a team, but as a vital part of this regional Victorian community.<\/p>\n
\u201cInvesting in the Spirit is about more than sport – it\u2019s about building trust, fostering connection, and showing that Bendigo Spirit is here for the long haul.\u201d<\/p>\n
The redevelopment implements a contemporary, vibrant and sleek brand that best represents the Spirit as the club moves into the 2025-26 season and beyond.<\/p>\n
It has won the immediate backing of the playing roster, with 2024-25 championship-winning captain Kelsey Griffin saying the new look would honour all who had come before the club\u2019s current playing group.<\/p>\n
The new branding both pays homage to the club\u2019s past and builds on its current identity.<\/p>\n
It includes a brighter blue and yellow colour scheme, demonstrating power and clarity, professionalism and a slightly feminine energy, to retain the heart of the brand.<\/p>\n
The Spirit has also seen an opportunity to enhance its community ties to Bendigo, honouring those who support the team most.<\/p>\n
Not only does the revamped colour scheme reflect more closely to other representative teams across the city, including the Victorian Netball League\u2019s Bendigo Strikers and the BFNL\u2019s representative football and netball teams, the logo also works to incorporate important elements of the Bendigo community.<\/p>\n
This includes the addition of the iconic Bendigo poppet head \u2013 an image synonymous with historic mining towns \u2013 and an Australian wedge-tailed eagle.<\/p>\n
The eagle holds strong relevance to the traditional owners of the land on which the club operates, the Dja Dja Wurrung people.<\/p>\n
Honing in on one of the most important aspects of the game, the athletes themselves, the rebranding of the logo includes stars, conveying the inherent resilience and determination of the players – both past and present \u2013 recognising them as the true stars of the game.<\/p>\n
Spirit general manager Dan Jackson said there was no better time for the club to reinforce its commitment to its home in Bendigo.<\/p>\n
\u201cOur original logo has served us well and has a fantastic history of its own, but with the increasing number of eyeballs on our sport in this day and age, we feel like this new, modern iteration of our brand will give us the platform to continue to represent Bendigo and regional Victoria long into the future,\u201d he said.<\/p>\n
WNBL legend Griffin said the most exciting aspect of the rebrand was that it was much more than just a new logo and colours.<\/p>\n
\u201cIt\u2019s about honouring everyone who\u2019s stood by the Spirit through all the highs and lows,\u201d she said.<\/p>\n
\u201cI believe a logo holds true meaning when it represents the people and stories behind it, and my hope is that this one will do just that.<\/p>\n
\u201cWhen people see this new logo, I want it to honour every player, fan, volunteer, sponsor, partner, and staff member who\u2019s helped shape the Spirit over the years.<\/p>\n
\u201cWithout you, we wouldn\u2019t be where we are today.\u201d<\/p>\n
\u201cBy honouring our history and moving forward with purpose, my hope is to be a part of creating something that Bendigo can be proud of for generations to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
AS Bendigo Spirit builds towards an exciting new era on and off-the-court, the Women’s National Basketball League club has unveiled a brand-new logo as part of a wider club rebrand. The rebrand \u2013 launched late last week \u2013 comes at exciting time in the evolution of women\u2019s basketball in Australia. With more people than ever […]<\/p>\n