	{"id":106610,"date":"2025-08-01T04:00:00","date_gmt":"2025-07-31T18:00:00","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/bendigotimes\/?p=106610"},"modified":"2025-07-30T22:00:26","modified_gmt":"2025-07-30T12:00:26","slug":"ladbrokes-backs-nursery-of-champions-in-new-racing-club-partnership","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/bendigotimes\/sport\/ladbrokes-backs-nursery-of-champions-in-new-racing-club-partnership\/","title":{"rendered":"Ladbrokes backs Nursery of Champions in new racing club partnership"},"content":{"rendered":"<p>WAGERING firm Ladbrokes will partner with the Bendigo Jockey Club in a major new three-year sponsorship deal to kick-in at the start of the 2025-26 racing season.<\/p>\n<p>From 1 August, Ladbrokes will join the club as its new principal partner, supporting the club&#8217;s aims to deliver high-quality racing, strengthen community engagement and host major events that position Bendigo as a leader in regional racing and entertainment.<\/p>\n<p>Under the deal, Ladbrokes will take naming rights of the club&#8217;s two flagship races \u2013 the Group 3 Bendigo Cup and Listed Golden Mile \u2013 as part of a broader three-year partnership.<\/p>\n<p>The announcement on the eve of the new racing season comes less than 100 days out from this year&#8217;s Ladbrokes Bendigo Cup on Wednesday 29 October.<\/p>\n<p>BJC CEO Paul Scullie welcomed the new announcement and emphasised the alignment between the two brands.<\/p>\n<p>&#8220;This is a landmark partnership for the Bendigo Jockey Club and one that not just supports our feature race days, but our long-term ambitions across racing, community and events,&#8221; he said.<\/p>\n<p>&#8220;Ladbrokes aligns with our purpose of delivering an engaging and entertaining experience.<\/p>\n<p>&#8220;Their support will enhance the on-course offering for both participants and patrons, while reinforcing Bendigo&#8217;s position as one of Australia&#8217;s leading regional race clubs.&#8221;<\/p>\n<p>Long known as the Nursery of Champions, the new three-year deal acknowledges the club&#8217;s proud history and ambitious future.<\/p>\n<p>&#8220;Bendigo has always punched above its weight, and we are excited to be involved with the club as they embark on a new chapter,&#8221; said Andrew Vouris, interim CEO of Entain Australia, which operates Ladbrokes.<\/p>\n<figure id=\"attachment_30038\" aria-describedby=\"caption-attachment-30038\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30038\" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/24\/2025\/07\/489428710_1224768456_57808.jpg\" alt=\"\" width=\"600\" height=\"750\" \/><figcaption id=\"caption-attachment-30038\" class=\"wp-caption-text\">Bendigo Jockey Club CEO Paul Scullie<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&#8220;We are proud to support the industries that support us, and this partnership recognises the contribution Bendigo has made to the Australian racing industry over decades.<\/p>\n<p>&#8220;We see enormous potential in this partnership.<\/p>\n<p>&#8220;With a passionate local racing community behind it, we&#8217;re confident these races (the Cup and Golden Mile) will go from strength to strength.&#8221;<\/p>\n<p>Bendigo Jockey Club chairman Jack Lyons hailed the partnership as a vote of confidence in the club&#8217;s direction.<\/p>\n<p>&#8220;This collaboration with Ladbrokes recognises the strength of our club and the role we play in the wider industry,&#8221; Lyons said.<\/p>\n<p>&#8220;This will enable us to continue enhancing the racing experience through a range of activations for our participants, members, commercial partners and patrons alike.<\/p>\n<p>&#8220;It&#8217;s a significant endorsement of the work our team and board have done to elevate our racing program and facilities.<\/p>\n<p>&#8220;We look forward to building something special together with Ladbrokes over the coming years.&#8221;<\/p>\n<p>As it embarks on an exciting new chapter, the club has expressed its thanks to bet365 and Apiam Animal Health for their long-standing support.<\/p>\n<p>Both partners will end their official sponsorship at the conclusion of the current racing season.<\/p>\n<p>Scullie lauded their contributions as &#8216;instrumental&#8217; in shaping the club&#8217;s success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WAGERING firm Ladbrokes will partner with the Bendigo Jockey Club in a major new three-year sponsorship deal to kick-in at the start of the 2025-26 racing season. From 1 August, Ladbrokes will join the club as its new principal partner, supporting the club&#8217;s aims to deliver high-quality racing, strengthen community engagement and host major events [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/bendigotimes\/sport\/ladbrokes-backs-nursery-of-champions-in-new-racing-club-partnership\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":240,"featured_media":106615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"post_folder":[],"class_list":["post-106610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ladbrokes backs Nursery of Champions in new racing club partnership - 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