ADVERTISING company Gawk Outdoor has switched on the power at Bendigo\u2019s largest digital billboard.<\/p>\n
Located at the south-east corner of the intersection of Mitchell and Queen streets, the sign is the 10 operated by Gawk in the town.<\/p>\n
“It’s been a long process from site selection, to approval, to getting it built,\u201d said company director James Course.<\/p>\n
\u201cBut we took the view that selecting such a landmark site would mean it takes time to get the design right and to get it operational.<\/p>\n
\u201cThe result is a billboard that sits in the heart of the city and is one of the most eye-catching sites we have in the network.<\/p>\n
\u201cA rhetoric that’s been shared by the locals who love the spot and have snapped up the advertising space.\u201d<\/p>\n
The sign carries messages from 10 advertisers at a time on a 30 second rotation.<\/p>\n
A statement issued by Gawk Outdoor said booking on the digital billboard were strong, with 70 per cent of the slots sold before the sign was switched on in mid-December.<\/p>\n
Early adopters of the sign include national brands like Zambrero, Snooze, McDonald\u2019s and aged care provider Arcare, while local users are currently Bendigo TAFE and Bendigo Property Maintenance.<\/p>\n
Gawk Outdoor operates more than 80 static and digital billboard locations across regional Victoria, South Australia and New South Wales.<\/p>\n","protected":false},"excerpt":{"rendered":"
ADVERTISING company Gawk Outdoor has switched on the power at Bendigo\u2019s largest digital billboard. Located at the south-east corner of the intersection of Mitchell and Queen streets, the sign is the 10 operated by Gawk in the town. “It’s been a long process from site selection, to approval, to getting it built,\u201d said company director […]<\/p>\n