Prepare Together, Stronger Than Ever: New campaign to help Northern Rivers communities prepare for floods

THE NSW Government has launched the Prepare Together, Stronger Than Ever campaign to help people in the Northern Rivers prepare for floods.

Developed in partnership with the NSW Reconstruction Authority and NSW State Emergency Service (SES) and in consultation with local councils and the community, Prepare Together, Stronger Than Ever encourages people across the Northern Rivers to take practical steps to prepare for floods – whether that’s getting to know their flood risk, understanding the warning levels, making a plan – or looking out for others in the community.

The campaign comes as new research shows 80 per cent of Northern Rivers residents expect future floods, yet one in three still feel unprepared, and almost half have taken no action to prepare for a flood.

The campaign uses local faces, volunteers and imagery, across a range of channels including press, radio, outdoor, social media and digital.

The new Northern Rivers SES website is designed to help communities better understand and prepare for flooding.

It features a suite of practical tools, including a flood risk assessment tool, a household planning tool and a series of catchment-specific videos that explain how floods behave in local areas.

The campaign is supported by a suite of community engagement activities including flood ready events, a targeted program for communities living behind a levee in Maclean and Grafton, a schools partnership with Northern Rivers Performing Arts, a digital literacy program run through local libraries and local emergency information signs.

This campaign is part of the Northern Rivers Recovery and Resilience Program, funded by the Australian Government. It honours the lived experience of communities who have rebuilt and continues to invest in stronger, better-prepared neighbourhoods.

The campaign will begin on Sunday 9 November.

For more information visit ses.nsw.gov.au/northernrivers

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