	{"id":124735,"date":"2026-04-20T15:30:40","date_gmt":"2026-04-20T05:30:40","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/byroncoasttimes\/news\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\/"},"modified":"2026-04-20T15:54:27","modified_gmt":"2026-04-20T05:54:27","slug":"norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/byroncoasttimes\/news\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\/","title":{"rendered":"Norco lifts milk price as farmers push supermarkets to do more"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Rising fuel and production costs have triggered a Norco milk price increase, as farmers struggle to absorb surging expenses across the dairy supply chain.<\/p>\n<p>The move comes amid warnings supermarket milk prices could rise in coming weeks, with some industry groups arguing retail prices may need to climb closer to $2 a litre to remain sustainable.<\/p>\n<p>The five cents per litre increase will take Norco\u2019s average annual farmgate milk price to 97 cents, injecting an estimated additional $1 million per month into farmer returns.<\/p>\n<p>Norco chief executive Michael Hampson said global and geopolitical pressures were driving sharp increases in costs across the industry.<\/p>\n<p>\u201cThese cost increases are unprecedented. Our farmers are paying double for diesel, triple for fertiliser and 40 per cent more for freight,\u201d he said.<\/p>\n<p>\u201cThese pressures are simply unsustainable without meaningful support across the supply chain, and this price increase is a small but important step in helping to offset those pressures.\u201d<\/p>\n<p>Hampson said the increase would add about 30 cents per week for households, with further adjustments possible if conditions worsen.<\/p>\n<p>He said rising costs were already influencing production decisions, including reduced winter planting of hay and cereal crops, which could tighten supply later in the year.<\/p>\n<p>\u201cRight now, farmers critically need these increases to remain viable and protect their livelihoods. This is not about increasing margins, it\u2019s about ensuring the sustainability of our farmers and the future of the Australian dairy industry,\u201d he said.<\/p>\n<p>\u201cThese cost pressures are unlike anything we\u2019ve ever seen before, and without industry-wide action to better support farmers, the future of the sector is at real risk.&#8221;<\/p>\n<figure id=\"attachment_30038\" aria-describedby=\"caption-attachment-30038\" style=\"width: 694px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30038\" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/32\/2026\/04\/Photo20-4-2026-10052_44840.jpg\" alt=\"\" width=\"694\" height=\"520\" \/><figcaption id=\"caption-attachment-30038\" class=\"wp-caption-text\">Norco chief executive Michael Hampson is calling on wider support to help ease the burden on farmers. Photo: Supplied.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The NSW Farmers Association has called on major supermarkets to do more to absorb rising costs and support producers.<\/p>\n<p>Association vice president Bec Reardon said farmers were bearing the brunt of transport costs.<\/p>\n<p>\u201cWhether it\u2019s milk heading to the processor or potatoes and apples being trucked to supermarkets, farmers pay the transport costs to get that food off the farm,\u201d she said.<\/p>\n<p>\u201cWhen diesel prices shot up, the cost of transporting that food shot up as well and farmers are the ones picking up that bill.<\/p>\n<p>\u201cWe know the trucking companies are copping it badly as well, and that\u2019s why we need the big end of town to support the supply chain.\u201d<\/p>\n<p>Supermarkets have indicated they are working with suppliers to manage rising costs while trying to limit the impact on customers.<\/p>\n<p>Local fourth-generation dairy farmer Andrew Wilson said producers were feeling the impact of rising input costs.<\/p>\n<p>\u201cWhether it\u2019s fuel for machinery, fertiliser for the paddocks or just keeping things running, the costs keep rising and it\u2019s something you can\u2019t step away from,\u201d he said.<\/p>\n<p>\u201cIf these pressures continue, there\u2019s a real risk that not all farms will be able to keep going, which is why support right now matters so much.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Rising fuel and production costs have triggered a Norco milk price increase, as farmers struggle to absorb surging expenses across the dairy supply chain. The move comes amid warnings supermarket milk prices could rise in coming weeks, with some industry groups arguing retail prices may need to climb closer to $2 a litre to [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/byroncoasttimes\/news\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":234,"featured_media":124740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-124735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Norco lifts milk price as farmers push supermarkets to do more - Byron Coast Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/byroncoasttimes\/news\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norco lifts milk price as farmers push supermarkets to do more - Byron Coast Times\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Rising fuel and production costs have triggered a Norco milk price increase, as farmers struggle to absorb surging expenses across the dairy supply chain. The move comes amid warnings supermarket milk prices could rise in coming weeks, with some industry groups arguing retail prices may need to climb closer to $2 a litre to [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/byroncoasttimes\/news\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Byron Coast Times\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-20T05:30:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T05:54:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/29\/2026\/04\/Norco-canva-.jpg?_t=1776664467\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mitchell Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mitchell Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/\"},\"author\":{\"name\":\"Mitchell Craig\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/#\\\/schema\\\/person\\\/9846d5675d51069bb38b76da2cd6a7dc\"},\"headline\":\"Norco lifts milk price as farmers push supermarkets to do more\",\"datePublished\":\"2026-04-20T05:30:40+00:00\",\"dateModified\":\"2026-04-20T05:54:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/\"},\"wordCount\":512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/29\\\/2026\\\/04\\\/Norco-canva-.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/\",\"name\":\"Norco lifts milk price as farmers push supermarkets to do more - Byron Coast Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/29\\\/2026\\\/04\\\/Norco-canva-.jpg\",\"datePublished\":\"2026-04-20T05:30:40+00:00\",\"dateModified\":\"2026-04-20T05:54:27+00:00\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/byroncoasttimes\\\/news\\\/norco-lifts-milk-price-as-farmers-push-supermarkets-to-do-more\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/29\\\/2026\\\/04\\\/Norco-canva-.jpg\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/29\\\/2026\\\/04\\\/Norco-canva-.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Dairy farmer Andrew Wilson and Norco chief executive Michael Hampson. 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