Award-winning care at home: By locals, for locals

ONE local business is standing firm in its commitment to personalised, community-focused care for local seniors.

Country to Coast Home Care Services, led by managing director and founder Lucy Lincoln, has proven high quality care is achievable with a team of specialists.

Focusing on the Surf Coast area only, the team offers in-home care services that build genuine relationships with clients.

“We continue to place humanity over bureaucracy. We are aiming to be the best, not the biggest. It is about offering respect and dignity to those who need it,” Ms Lincoln said.

“Our team lives and works in the region, which means we are always nearby and ready to help — no call centres or remote head offices. We take the time to get to know you directly, and aim to make you feel safe, seen, and valued.”

Country to Coast’s new office in Anglesea is now open and it underscores the business’ commitment to the region.

Unlike many aged care providers who are selling to larger corporate entities, Country to Coast is doubling down on its mission to serve the older generation with reverence.

“We are here for Surf Coast seniors, providing local, specialised care. It is not just about home care services; it is about maintaining people’s connection to their wider community,” Ms Lincoln said.

As a result of its approach, Country to Coast has earned accolades for quality and excellence including winning the 2024 ACCPA (now Ageing Australia) Excellence Award for Consumer Focus and Care.

It was a finalist in multiple categories at the 2024 Geelong Business Excellence Awards and has again been shortlisted as a finalist for this year’s upcoming awards.

For Ms Lincoln, the message is clear: Surf Coast businesses can and should be a force for good.

“When we put people first and create environments that empower others, it can make a real difference to our region,” she said.

In a time where human experience is often lost in a complex system shuffle, Country to Coast proves compassion can be the heart of a home care service and aims to contribute to a more age-friendly Surf Coast.

“Everyone is welcome to drop in to have a friendly chat to see if you are eligible for a government subsidy, or private home care package and I would encourage anyone looking to seek clarity or support to reach out,” Ms Lincoln said.

For more information and to view a list of services, please visit ctchomecare.com.au or call 5263 1567.

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