Curated living in Geelong’s arts precinct

TUCKED into Geelong’s creative arts precinct, Jade and May has quietly built a loyal following by doing things a little differently.

Less trend-driven fashion label, more thoughtful way of living, it is a place where natural fibres, slow mornings, well-made pieces and independent makers all sit comfortably together.

Founded by Carlie in 2018, Jade and May began with a simple idea: sleepwear that actually felt good to wear.

Nothing complicated, synthetic or designed to only last a season. Instead, breathable linen, soft bamboo and relaxed shapes made for real life.

Pieces you could sleep in, lounge in, throw on for coffee, travel with or spend an entire Sunday wearing without feeling like you needed to change.

That ease still sits at the centre of the brand today.

Designed in Geelong and ethically produced in small batches through long-standing relationships with independent makers in Bali and India, the Jade and May collection has expanded beyond pyjamas into loungewear, resort wear, homewares and thoughtful gifts.

The focus remains the same: natural fibres, considered production and pieces designed to be lived in rather than simply consumed.

Alongside the in-house label sits the Jade and May lifestyle store.

It is a warm, colourful retail space filled with independent brands, handcrafted homewares, ceramics, artwork and globally sourced treasures that feel collected rather than mass produced.

Moroccan cushions sit beside handmade ceramics from Australian artists. Brassware from Indonesia shares shelves with locally designed linen pieces and small-batch body products.

The store feels less like a traditional retail experience and more like stepping into somebody’s beautifully layered home. Customers are encouraged to wander slowly and discover makers they may never have come across otherwise.

There’s also a strong sense of community woven through the business.

From supporting independent artists and female-founded makers to introducing rotating art exhibitions throughout the store, Jade and May continues to evolve as both a retail destination and creative space within Geelong.

In an era increasingly dominated by fast fashion and rapid consumption, Jade and May offers something softer and more lasting: a reminder that people still value craftsmanship, thoughtful design and the feeling of buying something with a story behind it.

For Carlie, that balance between beauty, comfort and ethics has always been the point: well-made pieces designed to make everyday life feel a little easier, calmer and more connected.

Find Jade and May at 17A Rutland St, Newtown, or visit jadeandmay.com.au

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