Miele celebrates 125 years
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Miele's focus is on manufacturing household appliances for the kitchen, laundry and floorcare. Photos: SUPPLIED
The Miele and Zinkann families have shaped the Miele company for more than 100 years.
In 1899, with four lathes and one drilling machine, engineer Carl Miele and businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Herzebrock. Their guiding principle becomes the business philosophy: “Immer Besser” (“forever better” in German).
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Miele has been an independent family-owned company since its establishment in 1899 and is equally committed to its owners, employees, customers, suppliers, the environment and society. This year, Miele are celebrating their 125th anniversary.
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The company focus is on manufacturing household appliances for the kitchen, the laundry room and for floorcare, as well as appliances for use in commercial operations and medical facilities (“Miele Professional”). The strategic vision is to become the overall favourite brand.
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Miele offers products that set the standards for durability, performance, ease of use, energy efficiency, design and service. This corresponds to the guiding principle “Immer besser” which the founders Carl Miele and Reinhard Zinkann printed on their first machines – and characterises Miele to this day.
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The company focuses exclusively on the Miele brand and its consistent positioning in the premium segment. Miele stands for long-term thinking and planning, continuity of values and goals, good relationships with customers and suppliers, as well as an employee-oriented corporate and leadership culture with 125 years of quality.
For Miele, sustainability is entrenched in the values and traditions of the company and is the absolute foundation for long-term corporate success. Miele is a member of the UN sustainability organisation Global Compact and signatory of the “Diversity Charter,” publishing a sustainability report every two years. Their motto is “built to last”, standing by their commitment to sustainability.
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