Bendigo Bank launches bushfire appeal

January 21, 2026 BY
Victorian Bushfire Appeal

Bendigo Bank chief executive officer Richard Fennell said the bank understood the importance of urgent collective community action. Photo: SUPPLIED

BENDIGO Bank has launched a public appeal in response to the several devastating fires affecting multiple communities in Victoria.

The appeal, launched on Monday this week, is facilitated by the bank’s charitable arm, the Community Enterprise Foundation, which has extensive expertise in running appeals across Victoria.

Donations will remain in the affected communities to aid in recovery.

Bendigo Bank chief executive officer Richard Fennell said the bank understood the importance of urgent collective community action, with families displaced and properties damaged by the widespread and destructive fires.

“We know from experience that recovering from a disaster of this magnitude will be a marathon, not a sprint. Bendigo Bank’s appeal offers immediate relief to those who need it and fosters long-term resilience where it is needed most, reflecting our deep roots and commitment to our regional Victorian communities.

“We’re committed to helping our neighbours rebuild their lives and strengthen our communities against future emergencies. Every contribution makes a difference.”

Since 2020, the Community Enterprise Foundation has dispersed in excess of $40 million to communities affected by bushfires. The foundation has distributed more than $220 million since its inception in 2005.

People wishing to support communities affected by the bushfires are encouraged to provide monetary donations directly to the Victorian Bushfire Appeal, as monetary donations are quicker, more effective, and logistically provide far more flexibility than donations of material items or pre-loved goods.

Donations can be made at any time online or at your local Bendigo Bank branch. All donations of $2 or more are tax deductible.

For more information or to donate, head to bendigobank.com.au/vicfires

Eligible Bendigo Bank customers impacted by the Victorian fires can get access to a range of support from the bank.

For more information, head to bendigobank.com.au/support/natural-disasters