Billboards celebrate ‘legendary’ Aussies

ADVERTISING company Gawk Outdoor is joining the Olympic spirit by rolling out a light-hearted campaign featuring some names you might recognise.

‘The Real Aussie Legends’ features people who share names with famous athletes, with the almost-famous people will be showcased on Gawk Digital’s digital billboard network throughout regional Victoria.

The company has taken things a step further by getting an actual Olympic medallist, Matthew Mitcham – who won gold for Australia in diving at the Beijing Games – to join in on the fun.

“Let’s be real – as a young regional-focused billboard company, we couldn’t afford to pay heaps of cash to entice actual sporting heroes to be a part of this campaign, so we went with the next best thing: everyday Aussies with legendary names,” Gawk Outdoor general manager Peter Upton said.

“Our offer? The best story to tell at the pub and a $200 Woollies voucher.

“Who needs gold medals when you’ve got groceries and a great yarn?

“Our goal was to have some fun and share some laughs with these nearly famous namesakes.

“Having Matthew Mitcham join us is like scoring the final point – it’s the ultimate win for our campaign.”

As part of ‘The Real Aussie Legends’ campaign, Gawk Ourdoor asked participants Ian Thorp, Jessica Fox and Kathryn Freeman some amusing questions, which included “Do you ever get mistaken for your famous athlete’s namesake?” and “Be honest; have you ever used your name to get into exclusive events or parties?”.

Gawk Outdoor, a family-owned business founded in 2018, is a leading outdoor advertising company operating across regional Victoria.
With more than 150 digital and static billboard locations, the company specialises in the ‘Super8’ format (8.3m x 2.2m) and has a market share of more than 50 per cent in Victoria’s regional Out-Of-Home (OOH) sector.