Community encouraged to “think local” when shopping

THE CITY of Greater Geelong has relaunched the “It’s Our Backyard” campaign to encourage residents to think local first when seeking goods and services in the lead up to Christmas.

The campaign was first launched in 2020 as part of the city’s COVID-19 Support Measures to aid the region’s recovery.

Geelong mayor Trent Sullivan said buying local boosted the local economy

“Every purchase made locally, big or small, in-person or online, makes a difference to our community, so let’s

all think, shop and support local first,” he said.

Cr Sullivan highlighted various ways to prioritise local choices, including opting for a Geelong-based business when shopping online.

“It could be buying Christmas presents or a gift card from a local retailer, getting fruit and veg at the nearby greengrocer, choosing a local wine, selecting a local tradesperson, donating to a local charity or trying out a different café.”

Deputy mayor Anthony Aitken said spending money within the community played a crucial role in creating and supporting local jobs

“With such a diverse range of trade and service providers, retailers, cafes and restaurants, accommodation providers and cultural and sightseeing opportunities on offer, we are spoilt for choice in our own backyard.

“Residents can champion local businesses through word of mouth, giving a shout out on social media using #itsourbackyardgeelong or sharing business posts.”

For more information, head to itsourbackyardgeelong.com.au