EMU Australia celebrates homegrown success

GEELONG-born brand EMU Australia is celebrating Australian Made Week with a significant contribution to local manufacturing.

Australian Made Week, running from May 19 until May 25, recognises the creativity, craftsmanship and dedication of local makers and growers in Australia.

Last year, 86 per cent of EMU Australia’s domestic business was generated by its Australian Made products, a milestone that pleases owner Paul Neate.

“We are incredibly proud of our Australian heritage and our ongoing commitment to local manufacturing,” he said.

“The fact that 68 per cent of our Australian business comes from our Australian Made range speaks volumes about the quality and desirability of our products, and the appetite for locally made goods, both domestically and internationally.”

 

The footwear brand was established in Jackson’s Tannery in 1948 and has remained a privately owned Australian business, deeply connected to its Geelong heritage.

Around the world, EMU Australia ships to premium department stores, alongside independent boutiques and retail channels.

Annually, the company ships 15 containers of Australian Made products to 50 countries.

Australian Made chief executive Ben Lazzaro said it was great homegrown brands contributed to supporting the Australian manufacturing industry.

There is a growing demand for Australian products, with country of origin increasingly influencing purchasing decisions.

“Aussie products are manufactured to some of the highest standards in the world. They are trusted and known for their quality and sustainable attributes.

 

“We are excited for EMU Australia to be part of Australian Made Week once again this year.

“Their products help showcase Australia’s craftsmanship and premium natural materials on the world stage.”

The brand’s dedication to quality and comfort has resulted in a loyal following, attracting celebrity customers and overwhelming satisfaction.

Mr Neate said EMU Australia was more than just a footwear brand.

“We are a symbol of Australian craftsmanship, sustainability, and timeless style.”