Gawk levels up

The Beckley Park billboard now flies the Gawk flag at one of the main entry points into Geelong.

GAWK Outdoor has signed a major deal with Wildstone that will see it take over the majority of the TOM’S billboard portfolio.

The move is one that will level up the brand in a big way and include a showstopper site at Beckley Park in Geelong.

With almost 900,000 cars passing by every four weeks and one of the crown jewels of the deal, Beckley Park is now flying the Gawk flag, bringing some serious attention to one of Geelong’s busiest entry points.

The deal adds 46 new billboard faces to Gawk’s growing portfolio, cementing their position as the go-to name in regional out-of-home advertising.

Now commanding more than 80 per cent of the large-format roadside market in regional Victoria, the premium Geelong inventory doesn’t stop there.

Gawk has now taken over the Try Boys site in Portarlington Road, reaching daily commuters as they make their way into Geelong.

The company has also taken over the Try Boys site on Portarlington Road, one of the region’s most visible stretches, officially taking over the reins on June 6.

Advertisers will now have a sharper, high-impact way to reach daily commuters as the billboard’s inbound face captures traffic heading into Geelong.

“TOM had some brilliant locations, and Beckley Park was definitely one of the standouts,” Gawk director Luke Course said.

“We’re thrilled to now offer this premium spectacular to our clients here in Geelong.”

Gawk is more than just big signs; it’s also about big talent, with former TOM sales director Heidi Lawrie joining the team as agency sales director.

//SPONSORED CONTENT