Geelong hotel completes first stage of redevelopment

GEELONG’S Bayside Geelong Hotel & Apartments has revealed the first stage of a multimillion-dollar redevelopment of its waterfront property.

The transformation of the circa 1962 property, originally known as Hamilton Hume Motor Inn and more recently Quality Hotel Bayside Geelong, re-emerges as a 4.5-star, 110-room boutique hotel.

The project at 13-15 The Esplanade has already generated about 300 construction jobs and created 75 operational roles.

Once complete in late 2026, the hotel will feature a striking new facade and a fine-dining restaurant with sweeping views of Corio Bay.

Stage one is now complete and has seen 60 per cent of the original structure demolished to make way for:

• A new lobby and guest arrival space

• Franca’s Ristorante, an all-day Italian-inspired dining venue led by executive chef John Hornsey

• 79 newly-built guest rooms with premium finishes and thoughtful design

• Seven flexible meeting and event spaces, and

• A fitness centre, sauna, and indoor lap pool with accessibility hoist.

Bayside Geelong Hotel & Apartments general manager Kevin Robe said the redevelopment was about more than just bricks and mortar.

“We’re creating a hotel that reflects the spirit of Geelong – its history, its people, and its future,” he said.

“From the architecture and interiors to the smallest design details, we’ve drawn inspiration from our stunning bayfront location, the region’s wool and textile heritage, and its Indigenous roots.

“We’re proud to offer a contemporary, inclusive, and welcoming space for travellers from across Victoria, interstate and overseas – whether they’re here for business, leisure, or one of the region’s many iconic events.”

Inclusivity and accessibility have been a key focus in the refurbishment plans, with 10 accessible rooms, including seven twin share options ideal for families, carers, and guests travelling together.

Sustainability is also a feature, with the hotel incorporating energy and water-saving technology, including a 100kW solar array, Energy Recovery Ventilation (ERV) in guest rooms and common areas, double-glazed windows and smart LED lighting controls throughout.

EV charging stations will be available in the underground car park and plated breakfasts to minimise food waste.

“Bayside Geelong Hotel & Apartments is a shining example of what the Ascend brand represents – unique, locally connected, and independently-owned hotels that offer authentic experiences,” Choice Hotels Asia-Pacific chief executive officer Trent Fraser said.

“It’s been a pleasure to support the team throughout their transformation journey and see them bring their vision to life. This project reflects the strength of our franchise model, where local passion is backed by the scale and support of a global network.”