Market Square redevelopment one step closer

THE City of Greater Geelong is seeking community feedback on its draft plan to revitalise the Market Square Quarter.

The precinct, which extends the block bound by Malop, Yarra, Ryrie and Moorabool streets, has long struggled with declining foot traffic and antisocial behaviour and many local businesses have opted to relocate or close their doors over the past few years.

Envisioning the area as the “thriving heart” of Geelong, the plan outlines three different options to regenerate and redevelop the city block.

The first, dubbed the ‘Malop Heart’, is considered the most economically viable and proposes the development of a new pedestrian ‘Eat Street’ with outdoor dining that extends Union Street to Malop Street.

An outdoor market, two new plazas, a Welcome to Country space and open space for community gatherings and events are also included in the plan.

Traffic in the quarter would change considerably with pedestrian connectivity prioritised and Little Malop Central closed to cars exiting onto Moorabool Street.

The bus stops on Moorabool Street would also be relocated to the centre of the road under the plan, creating a split between those shopping and those waiting for the bus.

This would allow for shopfronts along the strip to be reinstated.

Brownbill Ward councillor Peter Murrihy said the masterplan would not require any changes to the Greater Geelong planning scheme and would be used to secure funding and guide future projects.

Public consultation will remain open until February 11 and feedback can be submitted either online, via hardcopy surveys available from City customer service centres or in person at scheduled pop-ups.

The next pop-up will take place on Tuesday, February 6 between 12-2pm at 111-113 Little Malop Street.

City of Greater Geelong mayor Trent Sullivan has encouraged community members to take advantage of the drop in session.

“With people visiting the Waterfront, dining outlets and our cultural venues, we’d love for residents and visitors to stop by our engagement and share their insights on how this significant location can be reshaped.

“There is so much potential to unlock in this city that will contribute to a more cohesive, lively and inclusive space.”

Feedback will inform the final Market Square Quarter masterplan which will be presented to the council for endorsement in mid-2024.

To find out more, visit yoursay.geelongaustralia.com.au/MSM