Meet the new website for Geelong, the Bellarine

THE website promoting Greater Geelong and the Bellarine Peninsula to the rest of Australia and the world has been given a refresh.

Formerly known within the industry as Business Events Geelong and more recently Meet Geelong, the brand now reflects the broader region under the name Meet Geelong and The Bellarine.

The evolution acknowledges the diversity of venues, experiences, and landscapes spanning both Geelong and the Bellarine, ensuring business event planners and delegates gain a true Designed and developed by Roam, a leading creative digital agency, meetgeelong.com.au features a modern design and improved functionality to provide an enhanced experience for users looking to explore, plan, and deliver business events in the region.

Key features of the new website include:

Advanced search functionality – making it easier to connect with the right suppliers, venues, and support services

Conference and incentive-specific content – helping planners find the most relevant options tailored to their event type, and Custom itineraries – allowing users to explore ready-made inspiration for incentive experiences, or build itineraries that incorporate pre- and post-touring across the region.

Meet Geelong and The Bellarine convention bureau manager Tamie Ryan said the launch was a defining moment for the region’s business events industry.

“It captures the energy, innovation, and authenticity that make Geelong and The Bellarine such an inspiring place to meet.

“The new site not only streamlines how planners can connect with our incredible venues, suppliers, and experiences – it also reflects the spirit of collaboration that drives our region forward. With continued investment, growing infrastructure, and a community committed to excellence, the possibilities for business events in Geelong and The Bellarine have never been greater.”

She said interest in Geelong and the Bellarine as a destination was building, driven by factors such as the investment into Nyaal Banyul Geelong Convention and Event Centre; Crowne Plaza, which will be the region’s largest hotel; and the breadth of product that made this region an exciting and competitive destination for business events

“With its proximity to Melbourne, exceptional venues, and diverse experiences, Geelong and the Bellarine continues to grow as a sought-after destination for conferences, incentives, and business gatherings of every scale.”