Mercer, Gheringhap, Bayley Streetscape Masterplan moves to next phase

THE CITY of Greater Geelong has given the go-ahead for the next phase of the Mercer and Gheringhap Streetscape Masterplan, marking a significant milestone in the city’s urban revitalisation efforts.

The approval, which councillors granted at their meeting on Tuesday this week, sets the stage for an extensive public consultation process.

The masterplan’s primary objective is to articulate a comprehensive vision and design guidelines for Mercer, Gheringhap, and Bayley streets, establishing a foundation for ongoing management, maintenance, and decision-making.

Geelong mayor Trent Sullivan said the draft masterplan aimed to contribute to the area’s character and sense of identity.

“We want to progressively improve these streets, with support from the Victorian government and developers, so that they are more appealing and accessible for all users.

“By providing spaces that are greener, livelier and more convenient to move around and reflect our Wadawurrung history, we hope to attract more people to gather in the area and support local businesses.”

The master plan introduces 20,800sqm of fully accessible public space, encompassing footpaths, pram ramps, and parking areas.

There is a 36 per cent increase in footpaths, totalling 7,400sqm, aimed at creating a more pedestrian-friendly environment.

Greenery is emphasised with the addition of 620 trees, marking a 400 per cent increase and contributing to a 15 per cent growth in overall canopy cover.

Outdoor experiences are addressed through proposed improvements in dining areas, along with the addition of 260 seats, bins, drinking fountains, and other street furniture.

To accommodate greenery, 1.2 kilometres of underground powerlines are suggested, allowing for the growth of new trees and expanded footpaths.

The plan also prioritises the recognition of First Nations culture and heritage, intending to represent the area’s history more meaningfully.

Initial community engagement took place in December 2021, followed by extensive stakeholder involvement from January 2022 to October 2022, including collaboration with the Department of Transport, Development Victoria, and Wadawurrung Traditional Owners.

The phased implementation of the masterplan is anticipated to unfold over the next 10-20 years, funded through a combination of developer contributions, potential government support, and business cases for city funding.

The estimated budget for the proposed streetscape enhancements stands at $110,729,000 encompassing various considerations such as work phasing, design contingencies, cost escalation, and public art incorporation.

Cr Peter Murrihy said the draft masterplan would provide a clear vision and design guidelines.

“We want to hear from community members who visit, work and live in central Geelong – how do you think the increased public spaces, accessibility and changes to parking will work?

“The feedback will contribute to a final masterplan, which will support planning applications and inform future business cases for Council and Victorian government funding.”