New focus planned for wool museum

A 30-YEAR planning strategy for the Geelong Wool Museum is now open for community feedback as the city council aims to create a cultural centre to celebrate all of the region.

The City of Greater Geelong is drafting its long-term vision and business plan for the history centre for it to extend its focus beyond wool to represent the broader story of Geelong.

“The vision aims to broaden the scope and purpose of the Museum to reflect the region’s 60,000-year living culture and history, from First Nations People to the emerging and advanced industries of today,” the council stated.

“Research and engagement studies have shown that the museum’s focus on wool limits its ability to connect with a broader audience and align with council’s strategic objectives.

“Since 2010 the museum has been broadening its programming to reflect changes in the Geelong community and the expectations of visitors.”

The city said the story and collections of wool would remain a key part of the museum and the new vision intended to complement its previous and current uses.

Council creative communities and culture portfolio chair Trent Sullivan said the rethink could broaden the museum’s appeal to visitors.

“This is an important step towards expanding and evolving the museum so that it’s a place that everyone can enjoy in the heart of Geelong,” Cr Sullivan said.

Part of the vision includes exploring development of the Denny Lascelles Wool Stores into a art and heritage exhibition for the council’s cultural collection.

The current consultation process includes an online survey that asks residents what they value about their community, what the museum should represent and how they would access it.

The wool museum will open its doors for free entry on October 23, January 20 and April 20 for people to experience its exhibits and share the ideas for the 30-year plan.

Geelong Wool Museum is currently exhibiting Bluestone: 150 years of the Dennys Lascelles Building to tell the story of its heritage Moorabool Street home, alongside Wadawurrung displays.

Engagement closes alongside the end of the 150-year exhibition, on April 23 next year.