New initiative telling residents to think local this Summer

AFTER a difficult year for business owners things are starting to look promising with the easing of restrictions, warmer weather and free initiatives from the City of Greater Geelong.

The ‘It’s Our Backyard’ campaign aims to showcase local businesses across the region while encouraging residents to think locally when purchasing goods and services.

Fifty individualised banners featuring the faces of local business owners can be seen across the region in a City attempt to boost the economy.

Bellarine Flooring owner Dahna Little said the Council program has helped local businesses to get their brand out.

“Any advertising is good advertising, especially when it is free, so we are happy to be a part of it.

“Since COVID-19 people are more aware of where their products are coming from and are wanting to shop local,” she said.

Restaurant owner, Nova Gosa said he has enjoyed seeing his business advertised across the City.

The Nova Balinese Kitchen located in Newtown opened its doors in September 2019, only months before CVOID hit forcing them to shut again.

Since joining the initiative Mr Gosa says his restaurant has become more visible to the region, welcoming new customers and allowing his dreams to come true.

“Seeing my face and new business promoted to all of Geelong has been an amazing help during what has been a very challenging year.

“A few years ago, I couldn’t have imagined owning my own restaurant. I urge our community to help business owners like me, and choose local wherever possible,” he said.

Deputy Mayor Trent Sullivan has said while business is picking up, now is not the time to stop thinking local.

“Summer and the Christmas period are always critical times for traders, and they’re even more important this year.

“It’s a wonderful chance for us all to show our care for our fellow community members by supporting local,” he said.

For more information about the ‘It’s our backyard’ campaign, head to: www.geelongaustralia.com.au/itsourbackyard.