Redefining in-home aged care with a real difference

IN JULY 2024, Real Caring entered the aged care sector with a clear vision – to provide compassionate, person-centred in-home care truly empowering ageing individuals to live with dignity and independence.

As a locally owned business with deep roots in the community, Real Caring is more than just a service provider; it’s a movement inspired by the growing demand for aged care solutions that prioritise genuine connection, respect, and quality.

Why Real Caring launched

For many older Australians, staying in their homes provides a sense of familiarity and comfort vital to their well-being however, the aged care landscape is complex, with individuals and families often navigating a maze of options to find care that’s both reliable and

respectful of their unique needs. Real Caring was born to simplify this process, offering tailored care solutions that not only meet regulatory standards but also exceed them through a commitment to excellence.

The founders of Real Caring brought years of experience from their time with a franchise operation in aged care. This foundation enabled Real Caring to launch with a solid understanding of the industry while creating the flexibility to innovate and elevate care standards.

What sets them apart

In a competitive industry, Real Caring stands out by delivering an experience that balances tradition with innovation, with severasl focuses setting them apart.

Person-centred care

At Real Caring, their approach begins and ends with the consumer. They believe care should be a collaborative process, where the voices of those they serve guide every decision. From personal care to daily support, the services are designed to adapt to individual preferences and needs.

Local ownership, community focus

Unlike larger, impersonal providers, Real Caring is locally owned. The team empower consumers to make their own decisions, there to support them with their best interests in mind. Being local allows Real Caring to stay connected to the community they serve, use local businesses, fostering trust and a personal touch that larger organisations often lack.

Regulatory excellence

The aged care sector is heavily regulated, but compliance shouldn’t just be about meeting

minimum standards – it should be about striving for the highest benchmarks. At Real Caring, they are meticulous in their adherence to regulations, ensuring peace of mind for consumers, their families and support networks.

A compassionate team

Care workers are the heart of Real Caring. Each team member brings a unique blend of experience, empathy, and professionalism. From assisting with personal care to facilitating community outings, workers build relationships that go beyond transactional care – they build trust and genuine connection.

Real Caring: a name that speaks for itself

Real Caring is more than a business: it’s a promise. A promise to provide care that respects the individuality of every consumer, ensures their dignity, and allows them to live life on their terms. Whether you are seeking support for yourself or a loved one, Real Caring offers a service that is as genuine as its name.

In the crowded aged care sector, Real Caring is a breath of fresh air, committed to bringing compassion and innovation together to create a brighter future for ageing Australians.

To learn more about Real Caring and their supportive services, head to realcaring.com.au or phone the team on 5229 0722.

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