Rip Curl appoints CEO Brooke Farris

Brooke Farris has been appointed Rip Curl’s new Chief Executive Officer, taking up the position on Monday after working for the company for 11 years.

Brooke’s current role as GM of Women’s has seen her renewing the focus and vision of the women’s brand while simultaneously growing the women’s business globally.

“Rip Curl has been threaded throughout my life since I was a teen,” Brooke said.

“I’m honoured to be announced as the new CEO.

“It’s an absolute privilege to lead our talented and passionate crew across the world and I’m motivated to build on our esteemed 52 year history and capitalise on our continued market success.”

Michael Daly, in his new role as Managing Director of Kathmandu Holdings Limited, has congratulated Brooke on her appointment “after a thorough search process, involving both internal and external potential candidates”.

“Brooke has contributed greatly to Rip Curl’s success and growth over the past 11 years with her indisputable commitment to the brand, our product, and our crew. I am confident she will bring this same commitment and leadership in her new role.

Brooke began working with Rip Curl in 2010; a long relationship that has encompassed a range of roles within the brand, from running Rip Curl surf events around the world, executing marketing strategy across retail, wholesale, social media, team, and events as the ANZ Marketing Manager, to leading strong sales growth online as the GM of Digital and forming a key part of Rip Curl’s global executive team.