Surf Coast stars headline spring content shoot at URBNSURF

THE SURF COAST’S hottest surfing talent headed down to URBNSURF in Melbourne last week to film a new spring content promotion as the wave pool gears up for another busy season.

URBNSURF used a host of the region’s brightest surfing stars across multiple surfing disciplines during photo and video shooting last week, with surfers showing off their skills on shortboards, longboards and bodyboards.

The Tullamarine-based company release a different media package and marketing strategy every season, with the main goal of the spring content campaign to drive more people to URBNSURF during the warmer months.

“The spring content shoot is an opportunity to bring together talent from various surf communities to encapsulate the essence of surfing at URBNSURF as the weather warms up and we transition into a new season of surfing,” Marketing Executive Lucy King said.

“URBNSURF work off a seasonal campaign calendar to connect with an audience, which exists to highlight emotional and experiential cues through real-life park moments.

“We utilise the content for promotional and stoke-inspiring purposes which will play a role in engaging our surfing community for future fun experiences.”

On Monday, surfers were also filmed using park facilities like the spas, eating and drinking at the Three Blue Ducks onsite restaurant, while also utilising the surf rentals and customer service desks.

Some of the surfers in attendance included current world junior surfing champion Willis Droomer (Jan Juc), open women’s powerhouses Bella Wilson and Emily McGettigan (Jan Juc), and Phillip Island world qualifying surfer Sage Goldsbury.

The wave pool is currently open for the first time in September, having dealt with pandemic closure restrictions for the first three years of business.