The Web Design Trends to Watch in 2024 & Beyond

Web design is a fascinating topic. The world needs websites, there’s no denying it. From buying pet food online to researching random topics to watching your favourite shows or managing a project at work. Web design makes all these tasks, and more, possible and easy to navigate. Like all design principles, good web design means that websites are easy to navigate, are user friendly and work as intended. If you’ve ever navigated a bad website, you’d understand why this is so important. That’s why so many business owners rely on companies like a web design agency in Melbourne to manage their websites – to ensure that they are good quality and user friendly. 

But web design trends change over time, just look at web design examples from ten years ago compared to now. This article is going to share the top web design trends to watch in 2024 and beyond this year. Continue reading to learn more.

Improved Graphics

You can expect new and revamped websites in 2024 to have dense, rich and vibrant graphics when compared to previous years. Websites will be full of complex colour palettes, dense textures, rich patterns and vibrant imagery to create immersive experiences for users. This trend will see web design shift away from the cleaner, minimalist design philosophy that has been championed for the last decade. For instance, we’re seeing a shift away from Corporate Memphis graphic design elements and to be frank this is a major improvement.

Part of the reason for this shifting trend is due to the rapid advances in tech capacity we’ve seen over the last couple of years. Computers can now support more design-rich sites, which in turn has allowed web designers and developers more freedom to build complex websites with rich colour palettes. Modern phone and computer processors can handle more and more, and this enables more complex and improved graphics. Alongside processor development, Graphics Processing Units (GPUs) have also seen a major improvement, which allows users’ devices to display high-res images and detailed animations without lag or crashing. 

AI Will Be Everywhere

As you’ve probably read about by now, the emergence of AI generative art and its implications for art and design has been a hot topic over the last year. AI is only going to improve web design and has the potential to revolutionise the landscape this year. 

For instance, AI can be used to generate custom graphic elements and artwork based on user data and can open up the door to a whole range of personalised user experiences on websites. Sites can use user data to create dynamic and evolving content so that a user gets a truly personalised experience on a website. The design elements could be unique and highly relevant to each user, instead of taking a one-size-fits-all approach. 

In addition to end-user benefits, AI design tools can also make web designers’ jobs easier, reducing design timelines and other associated costs, and freeing up designers for more high-level conceptual work that gives them the opportunity to flex their creative muscles. 

AI art generation can also reduce the costs associated with website development, as a firm can pay for a licence for an AI art tool and avoid hiring an in-house or freelance designer, reducing the costs associated with building websites and driving profit and reducing costs. 

Increased and Advanced Interactive Features

Another top design trend emerging in 2024 is increased interactivity in websites. Although interactive websites aren’t new, the way this will be applied this year is definitely novel. A highly interactive website drives engagement, perfect for the Zoomer and Millennial attention span deficit. It can hold attention, and keep the user on the website for longer, which in turn can make conversion rates effective and improved. A highly interactive website also builds a stronger relationship with customers, driving brand engagement and customer retention. Extra ad revenue is derived from higher usage rates, and overall a highly interactive website boosts SEO results by making a website more popular and user friendly. 

Parallax Scrolling

No, that’s not a prog rock song title. Parallax scrolling is a web design trend that emerged last year and is here to stay this year. As a user scrolls down, parallax scrolling means they encounter content that moves across the x and z axes as they browse the website. This makes websites highly engaging and interesting to users. When used in combination with animations and interactive content, this web design feature enables rich storytelling and can make a website stand out in the crowded online marketplace. This web design feature integrates seamlessly with content marketing, as it is a way to present content in a manner that is fresh, trendy and engaging for users, particularly the younger generation who are a major emerging market for companies. 

Kinect Type

Kinetic typography is a web design element where text features are animated in order to capture user attention and convey messages dynamically and dramatically. This web design trend elevates the function of text from mere information delivery to an engaging visual element that pairs with other design features of the website. Kinetic typography makes a page a true experience, instead of just a repository of passive information for the user to skim. 

A Web Design Trend Summary

This informative article has shared the top emerging web design trends for 2024 and beyond and has shared some of the most recent innovations in the space to keep an eye out for. Whether you’re an established designer, a novice or you’re just interested in technology, you’re now informed about this fascinating topic. 

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