Think local this festive season

THE popular City-led It’s Our Backyard campaign returns this festive season to inspire the community to think local and back local businesses.

It’s Our Backyard was launched in 2020 as part of council’s COVID-19 Support Measures package and aims to support local businesses to in turn boost the Greater Geelong economy.

Mayor Trent Sullivan said locals could support the region’s 21,000 local small businesses in many ways.

“It could be buying Christmas presents or a gift card from a local retailer, getting fruit and veg at the nearby greengrocer, choosing a local wine, selecting a local tradesperson, donating to a local charity or trying out a different café,” he said.

“There are many ways to think local first and support ‘our people’, even if it’s choosing a Geelong-based business when shopping online.

“Every purchase made locally, big or small, in-person or online, makes a difference to our community, so let’s all think, shop and support local first.”

Deputy mayor Anthony Aitken said spending money locally helped to create and support more jobs.

“With such a diverse range of trade and service providers, retailers, cafes and restaurants, accommodation providers and cultural and sightseeing opportunities on offer, we are spoilt for choice in our own backyard,” he said.

“Residents can champion local businesses through word of mouth, giving a shout out on social media using #itsourbackyardgeelong or sharing business posts.”

For more information, head to www.itsourbackyardgeelong.com.au