United approach to Geelong Arena

GEELONG United Basketball is excited for the next chapter ahead as the new venue manager for the Geelong Arena.

The local sporting club will oversee operations, bookings and programming for the next three years.

United take on responsibilities from the City of Greater Geelong who retain ownership but transition away from day-to-day management responsibilities.

The venue will continue to serve as a home court for the Geelong Venom WNBL team, with a focus on maximising use of the arena to meet the growing demand for both community and elite basketball.

The changeover will support the sustainability of the Geelong Arena by streamlining operations under a single sport-focused manager, enhancing programming and providing stability for users.

Geelong United Basketball chief executive officer Mark Neeld said the venue would continue its deep tradition of being the home of basketball in Geelong.

“Not only is this a great thing for our WNBL and NBL1 teams, but it also gives us the opportunity to really enhance community engagement through this venue.

“The community can expect a more streamlined approach to all basketball-related events, with more activities and expanded access to a broader range of programs and opportunities.”

Mr Neeld said there would also be opportunities for Geelong Arena to host gigs and other events of that kind.

“The venue will indeed be able to accommodate for a wide variety of events aside from basketball,” he added.

“As our region’s largest indoor sport and event venue, Geelong Arena will continue to be the home of not only basketball, but also a range of other major events including conferences, concerts, school events and more.”

Geelong mayor Stretch Kontelj said the new partnership would significantly enhance the visibility of Geelong Arena.

“Geelong United Basketball is a well-established sporting organisation that has deep roots in the local community and proven experience managing basketball operations at both elite and grassroots levels.

“This transition reflects Council’s broader vision to ensure that City-owned assets remain financially sustainable, highly utilised and aligned with community needs.”