Geelong’s market revival: a new era for property investment in Victoria

AFTER a period of uncertainty, property investors are making their way back to Victoria – and for good reason.

The state’s property market is showing strong signs of recovery, with Melbourne now standing out as the most affordable capital city in Australia for new home purchases.

Daniel Senia, founder of Real Brokers, is a property industry expert with more than 20 years of experience in property and high-value purchases.

Bringing a fresh philosophy to building stylish and contemporary homes for clients across Melbourne, Senia can provide plenty of commentary on why we are seeing the current Victorian property market rapidly emerge as a prime opportunity for investors who are seeking long-term capital growth, affordability and high rental yields.

Developing suburbs are often an investors first port of call when looking to maximise returns. There are several promising sites across Victoria, particularly in regional towns, with ease of transport accessibility to Melbourne’s CBD, that are all projected to thrive.

When analysing what has prompted this revival, capital growth stands out. With a demand for housing increasing due to population growth and limited supply, property values in key locations across Victoria are trending upward. Investors who secure land and build

new homes today are positioning themselves for significant appreciation in the coming years.

“Specifically, Geelong, Gippsland and northern regional towns like Benalla and Yarrawonga, which have emerged as a hotspot for capital growth,” Senia said.

As Melbourne’s affordability challenges push buyers further afield, these regional cities are benefiting from increased demand, improved infrastructure and lifestyle appeal.”

Melbourne is forecast to become one of Australia’s most populous cities. According to the Centre of Population’s 2024 Statement, it is expected to have a population of 6.4 million by 2035, growing at a rate of 1.5 per cent annually.

This is also contributing to Victoria’s current rental market thriving, with high demand for quality housing driving up rental returns. While vacancy rates remain low, ensuring that well-located properties attract tenants quickly.

“For investors looking for steady cash flow, new homes provide the added benefit of higher rental appeal,”Senia said.

“They’re energy-efficient, low-maintenance and meet the modern standards tenants are looking for.”

Government incentives – including first-home buyer grants and stamp duty concessions – have further boosted the owner-occupier market, increasing buyer activity and confidence.

Competitive rental returns, developer rebates on new allotments and builder’s incentives are creating a unique window of opportunity in underpriced new home builders.

For savvy investors, the message is clear: now is the time to act. Victoria’s future looks bright.

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