Netball’s new frontier takes center court

Melbourne has just introduced its newest Super Netball franchise, unveiling the Melbourne Mavericks with a striking logo and brand identity.

The name “Mavericks” was carefully selected to epitomize the team’s unwavering commitment to pushing boundaries, fostering innovation, and celebrating the elegance of netball while steering the sport into uncharted territory.

In a palette of sky blue, pacific cyan, and sapphire, the team’s primary colors have been confirmed.

Shae Bolton-Brown, the General Manager of Netball Operations for the Mavericks, shared her excitement about the brand’s launch: “We are thrilled to introduce our brand, and we firmly believe that ‘Mavericks’ truly encapsulates our team’s essence on the court and as a club.”

Bolton-Brown emphasized the team’s aspiration to be bold and revolutionize the game to captivate both existing and new netball enthusiasts. “While we respect tradition, we are resolutely determined to chart our own course, united by our profound admiration for the skill and strength of our athletes,” she said.

Tracey Neville, the newly appointed head coach of the Mavericks, applauded the thought process behind the brand, describing it as impactful and reflective of the team’s mission to attract like-minded staff and players. “The brand means business, and so do we as a new franchise,” Neville said.

Netball Australia CEO Kelly Ryan expressed her enthusiasm, saying, “We are incredibly excited to welcome the Melbourne Mavericks to the Suncorp Super Netball League. The Mavericks will write a new chapter in the story of Suncorp Super Netball, which continues to thrive as the world’s premier netball competition.”

The Melbourne Mavericks are set to make their debut in the Suncorp Super Netball League in 2024, filling the void left by the departure of the Collingwood Magpies at the conclusion of the 2023 season.