Rookie Me to join AFL Barwon for 2023

AFL BARWON has landed a new partnership agreement with leading Melbourne-based sports technology and development company Rookie Me.

The company will provide a range of services and digital resources such as the Official Community Coach and Player Development Partner to AFL Barwon’s coaches, players and clubs.

The partnership aims to bring new opportunities and benefits to local players, such as school holiday football clinics to take place throughout the year.

“We are excited to announce our partnership with AFL Barwon and join forces to support the growth and development of football in the region,” Rookie Me chief executive officer Adham Dimachki said.

Through its wide range of innovative products, Rookie Me provides opportunities for athletes, coaches, and sporting professionals at all stages of their careers.

The Rookie Me approach empowers individuals and the wider sporting community to push its potential as far as it can through education, development, and industry-leading technology.

Among the company’s range is its Rookie Me Coach Premium program, an extensive library of training activities, sessions, tools and educational resources for coaches at all levels.

Clubs will also be able to access Rookie Me Play, a new digital matchday platform that manages fair game time, player rotations and team statistics.

“The partnership with Rookie Me for AFL Barwon will provide an unprecedented standard of coach and player development opportunities for all clubs,” AFL Barwon regional general manager Edward Wilson said.

“As an official coach and player development partner of the AFL, we’re excited that Rookie Me can deliver their professional suite of programs and services for the benefit of our community.”

To learn more about Rookie Me, head to rookieme.com