{"id":112596,"date":"2025-03-15T10:07:27","date_gmt":"2025-03-14T23:07:27","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/?p=112596"},"modified":"2025-03-24T10:12:50","modified_gmt":"2025-03-23T23:12:50","slug":"afls-bid-for-larger-betting-revenue-faces-pushback-from-bookmakers-and-gambling-providers","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/news\/afls-bid-for-larger-betting-revenue-faces-pushback-from-bookmakers-and-gambling-providers\/","title":{"rendered":"AFL\u2019s Bid for Larger Betting Revenue Faces Pushback from Bookmakers and Gambling providers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bookmakers are pushing back against the AFL\u2019s proposal to take a larger share of gambling revenue, arguing that increased fees could destabilize the industry. The league, which already benefits from betting partnerships and integrity agreements, wants a bigger cut from sportsbooks profiting off AFL matches. This move comes as Australian sports betting operators face rising costs from regulatory changes and higher taxation, raising concerns that additional fees could make it harder for some to operate profitably.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond traditional sportsbooks, online casinos could also feel the effects of the AFL\u2019s push for a larger cut. Many international platforms that offer both casino games and sports betting rely on balancing costs between the two. If sportsbook expenses rise, these platforms might need to adjust their business models by increasing casino wagering requirements, modifying promotional offers, or tightening withdrawal terms. This could make the online casino experience less appealing to casual players and drive more users toward offshore or unregulated sites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wilna van Wyk, a casino expert and gambling writer for <\/span><a href=\"http:\/\/casinobeats.com\"><span style=\"font-weight: 400;\">casinobeats.com AU<\/span><\/a><span style=\"font-weight: 400;\">, explains why offshore sites are becoming the go-to option for Australian gamblers. She points out that these platforms offer faster payouts, a wide range of payment options including cryptocurrency, strong safety measures backed by globally recognized gambling authority regulations, thousands of casino games, and enticing bonuses such as welcome offers, reload bonuses, free spins, cashback deals, and VIP rewards. As a result, these offshore platforms have become an appealing alternative, offering Aussie players more attractive benefits in response to the challenges posed by local regulatory changes and rising fees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As rising costs and regulatory changes impact the industry, online casinos\u2014especially those offering sports betting\u2014and sportsbooks are frustrated by the AFL&#8217;s attempt to secure more money, planning to <\/span><a href=\"https:\/\/www.afr.com\/companies\/games-and-wagering\/afl-seeks-bigger-slice-of-gambler-money-in-talks-with-bookmakers-20250127-p5l7ji\"><span style=\"font-weight: 400;\">raise its turnover percentage from 0.9% to 1.5%<\/span><\/a><span style=\"font-weight: 400;\">. Industry representatives warn this could lead to higher betting margins, making the experience less appealing for punters. If operators pass on these costs, bettors may face reduced odds or higher fees, further reducing appeal. This could also drive some bettors to offshore platforms, potentially costing Australia revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The broader gambling sector is already navigating a shifting regulatory landscape, with <\/span><a href=\"https:\/\/www.abc.net.au\/news\/2025-02-04\/greens-offer-support-for-partial-ban-on-gambling-ads\/104892190\"><span style=\"font-weight: 400;\">advertising restrictions<\/span><\/a><span style=\"font-weight: 400;\"> and stricter player verification measures coming into play. A higher financial burden from leagues like the AFL may force operators to reassess their marketing strategies, potentially reducing sponsorship deals with sporting organizations. While the AFL seeks a greater share of revenue, bookmakers could respond by cutting back on promotional spending, affecting the league\u2019s overall commercial partnerships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The proposed changes may set a precedent for other sports leagues in Australia, with the NRL and Cricket Australia watching closely. If the AFL successfully negotiates higher fees, other leagues could follow, further squeezing bookmakers. This domino effect could reshape the betting industry, making consolidation among smaller operators more likely. Larger global brands may be better positioned to absorb the costs, potentially pushing out smaller Australia-focused operators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the AFL argues that gambling profits from its matches justify a larger share, bookmakers warn that increased fees could alter competition and affect both sports betting and online casino operations. With high regulatory scrutiny, any financial shift could lead to broader changes for multiple stakeholders.<\/span><\/p>\n<p style=\"text-align: right;\"><strong>\/\/This content is provided by a third party.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bookmakers are pushing back against the AFL\u2019s proposal to take a larger share of gambling revenue, arguing that increased fees could destabilize the industry. The league, which already benefits from betting partnerships and integrity agreements, wants a bigger cut from sportsbooks profiting off AFL matches. This move comes as Australian sports betting operators face rising [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/news\/afls-bid-for-larger-betting-revenue-faces-pushback-from-bookmakers-and-gambling-providers\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":156,"featured_media":112597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-112596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AFL\u2019s Bid for Larger Betting Revenue Faces Pushback from Bookmakers and Gambling providers - Geelong Times<\/title>\n<meta name=\"description\" content=\"Bookmakers warn AFL&#039;s push for higher betting revenue could impact odds, promotions, and punter experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/news\/afls-bid-for-larger-betting-revenue-faces-pushback-from-bookmakers-and-gambling-providers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AFL\u2019s Bid for Larger Betting Revenue Faces Pushback from Bookmakers and Gambling providers - 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