Andy Mathers has been appointed to the newly created role of Regional Victoria Commercial Director at Sports Entertainment Network (SEN), strengthening the broadcaster\u2019s reach across the state\u2019s growing country markets.<\/p>\n
Mathers, who grew up in Cobram and Barooga and now lives in Geelong, is a well-known radio leader with nearly 30 years\u2019 industry experience. He previously served as General Manager at Geelong Broadcasters, overseeing K rock and bayFM.<\/p>\n
\u201cI\u2019m super excited to join SEN at such an exciting time,\u201d Mathers said.<\/p>\n
\u201cRegional Victoria has a passionate sporting audience, and we\u2019re committed to delivering content and commercial opportunities that reflect and support our communities.\u201d<\/p>\n
Mathers will oversee SEN\u2019s expanding regional portfolio, including SEN Geelong, SEN Ballarat, SEN Bendigo and now SEN Goulburn Valley 1260am, which goes live on September 1. The new station will replace SEN Shepparton on the app and service listeners across Shepparton, Benalla, Seymour, Kyabram, Cobram, Mansfield and nearby towns.<\/p>\n
The launch of SEN Goulburn Valley follows SEN\u2019s acquisition of Racing and Sports Network (RSN) assets, and will combine national sports programming with strong local racing and regional content.<\/p>\n
Listeners in the region will now be able to hear flagship shows like Breakfast with Garry and Tim on the AM dial, including in co-host Garry Lyon\u2019s hometown of Kyabram.<\/p>\n
Craig Hutchison, CEO of SEN, said the regional strategy is about strengthening community connections through sport.<\/p>\n
\u201cThis region is rich in sporting culture, and we\u2019re committed to delivering a mix of national and local content that truly resonates with the community,\u201d Hutchison said.<\/p>\n
For Mathers, it\u2019s a return to where his passion began.<\/p>\n
\u201cI grew up listening to 1260am. That\u2019s where my love of radio and media started. SEN Goulburn Valley is just the beginning,\u201d he said.<\/p>\n
SEN Goulburn Valley 1260am will be available on-air and via the SEN app and website from September 1.<\/p>\n","protected":false},"excerpt":{"rendered":"
Andy Mathers has been appointed to the newly created role of Regional Victoria Commercial Director at Sports Entertainment Network (SEN), strengthening the broadcaster\u2019s reach across the state\u2019s growing country markets. Mathers, who grew up in Cobram and Barooga and now lives in Geelong, is a well-known radio leader with nearly 30 years\u2019 industry experience. He […]<\/p>\n