{"id":129263,"date":"2026-04-03T04:00:00","date_gmt":"2026-04-02T17:00:00","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/?p=129263"},"modified":"2026-04-01T23:00:11","modified_gmt":"2026-04-01T12:00:11","slug":"artist-collaboration-drives-new-bells-look","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/swell-magazine\/artist-collaboration-drives-new-bells-look\/","title":{"rendered":"Artist collaboration drives new Bells look"},"content":{"rendered":"<p>RIP Curl has partnered with Melbourne artist Amy Jean to deliver a bold new merchandise range for the 2026 Rip Curl Pro at Bells Beach.<\/p>\n<p>The collection, launched in late February, features a bold, graphic style shaped by Amy Jean&#8217;s illustration work.<\/p>\n<p>She began designing gig posters, album covers and T-shirts for friends and local bands around 2010, and works across digital illustration, ink and brush, and lino carving.<\/p>\n<p>Her style draws on art nouveau linework, bold lettering and themes including strong women, horror and religion.<\/p>\n<p>Her client list includes King Gizzard &amp; The Lizard Wizard, Amyl &amp; The Sniffers, Puscifer, DZ Deathrays, Jameson, PBS FM and Peking Duk.<\/p>\n<p>The partnership for this year&#8217;s Bells Beach merchandise was sparked by a mutual connection between Rip Curl staff and King Gizzard &amp; The Lizard Wizard.<\/p>\n<figure id=\"attachment_30038\" aria-describedby=\"caption-attachment-30038\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30038\" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/2\/2026\/04\/0MUWTE_1000-1_22645.jpg\" alt=\"\" width=\"600\" height=\"742\" \/><figcaption id=\"caption-attachment-30038\" class=\"wp-caption-text\">The collection features a bold, graphic style. Photo: Rip Curl.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Rip Curl head of men&#8217;s design Casey Egan said the team jumped at the opportunity to work with the artist.<\/p>\n<p>We just loved what she was doing,&#8221; Egan said. &#8220;Her style is so unique and youthful and we briefed her and off we went.<\/p>\n<p>&#8220;She drew up this incredible destination-like piece that has the full bay and the bowl, with an incredible font. We were so stoked with how it came out.<\/p>\n<p>&#8220;After decades and decades of top posters which stand the test of time, we hope this will be no different.&#8221;<\/p>\n<p>The 2026 Rip Curl Pro merchandise range is available online and at the event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RIP Curl has partnered with Melbourne artist Amy Jean to deliver a bold new merchandise range for the 2026 Rip Curl Pro at Bells Beach. The collection, launched in late February, features a bold, graphic style shaped by Amy Jean&#8217;s illustration work. She began designing gig posters, album covers and T-shirts for friends and local [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/swell-magazine\/artist-collaboration-drives-new-bells-look\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":201,"featured_media":129264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[],"post_folder":[],"class_list":["post-129263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-swell-magazine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artist collaboration drives new Bells look - Geelong Times<\/title>\n<meta name=\"description\" content=\"Discover Bells Beach merchandise 2026 as Rip Curl teams with artist Amy Jean for a bold new collection inspired by surf culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/swell-magazine\/artist-collaboration-drives-new-bells-look\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artist collaboration drives new Bells look - 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