{"id":30373,"date":"2020-02-20T00:00:44","date_gmt":"2020-02-19T14:00:44","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/?p=30373"},"modified":"2020-02-20T00:00:44","modified_gmt":"2020-02-19T14:00:44","slug":"when-design-meets-the-sea-georgina-jeffries-shares-her-artistic-journey-to-lorne","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/living\/when-design-meets-the-sea-georgina-jeffries-shares-her-artistic-journey-to-lorne\/","title":{"rendered":"When design meets the sea: Georgina Jeffries shares her artistic journey to Lorne"},"content":{"rendered":"

Georgina Jeffries feared moving to the Surf Coast would lead to the death of her career, but life by the water has proven its worth with each tide. <\/p>\n

The highly successful 38-year-old interior designer began working in the industry about 20 years ago. <\/p>\n

Growing up the daughter of a fashion designer, there was little doubt Georgina would eschew from building her legacy within the creative sphere.<\/p>\n

\"\"
\u201cSeaside home\u201d in Lorne, completed in 2018. Interiors by Georgina Jeffries Interior Design, build by Great Ocean Road Builders. Photo: JENAH PEWANSKI<\/figcaption><\/figure>\n

But Georgina is proof even the most talented of people struggle to realise their path without some guidance. <\/p>\n

\u201cI grew up in a very creative family; in an environment that loves art and all things design. I didn\u2019t finish school knowing what I wanted to do,\u201d she said. <\/p>\n

\u201cIt was once we got our marks back (in Year 12) that my mum reminded me how much I loved to move things around, whether it was taking out my cupboards or changing the position of my bed in my room.<\/p>\n

\u201cI ended up doing a short course in interior design and loved it so much that I did the full four years of study at university.\u201d <\/p>\n

Upon finishing a Bachelor of Arts (majoring in interior design) at RMIT University, Georgina dove deep into the unknown and worked for BAR Studio. <\/p>\n

One of her first challenges was the Millennium Hilton in Bangkok, and while she learnt an abundance of new knowledge, helping design a commercial space of such size led her to discover her love for smaller projects.<\/p>\n

It was upon this realisation she found Hecker Guthrie (formerly Hecker Phelan & Guthrie) in 2006.<\/p>\n

\u201cThey were doing exactly what I love \u2013 really exciting and beautiful hospitality and residential projects and boutique retail,\u201d she said.<\/p>\n

\u201cI still look at their work and think they\u2019re such leaders in high-end interiors and I learnt so much from them. That was the catalyst to then jump ship and start something of my own.\u201d<\/p>\n

In 2009, Georgina founded WONDER Interior Design with friend Pip McCully. Five years later, she established a business of her own \u2013 Georgina Jeffries Interior Design \u2013 which is based out of Lorne. <\/p>\n

\"\"
\u201cVictorian house\u201d in Melbourne, completed in 2018. Interiors by Georgina Jeffries Interior Design, build by Ferne Built. Photo: FELIX FOREST<\/figcaption><\/figure>\n

\u201cWe do very one-off style designs. Each project is tailored to the needs of our clients and no two projects are similar.<\/p>\n

\u201cAlthough we have an underlying theme and style, it\u2019s really important our clients\u2019 personalities come through in the design.<\/p>\n

\u201cI\u2019m very careful not to follow trends, I don\u2019t want my interiors to date. I think that classic design is so important.<\/p>\n

\u201cIt can still be really interesting, and it can still have the wow factor, but it\u2019s really important that what we\u2019re doing can stand the test of time.<\/p>\n

\u201cPeople are spending a lot of money and you don\u2019t want to walk into a home a couple of years after building it and think \u2018that\u2019s a bit tired\u2019.\u201d<\/p>\n

Georgina\u2019s sophisticated styling, eye for detail and aptitude for selecting colours best suited to a space has seen her take on some high-profile projects, including the Alice McCall store on Chapel Street, which was completed in 2012 while she was co-founder and director of WONDER. <\/p>\n

Followers of her work would likely say it\u2019s the sense of serenity Georgina is able to infuse within four walls that makes her such a mogul in the competitive world of design. <\/p>\n

\u201cMy top three priorities when designing a home are proportions, light and balance,\u201d she said.<\/p>\n

\u201cI find inspiration in so many ways, but travel is probably my biggest. Europe is such a source of amazing ideas.<\/p>\n

\u201cWe also have an incredible library of beautiful books and there\u2019s some great design happening all over the world and even in Australia.<\/p>\n

\u201cFor us it\u2019s about how spaces make people feel. We don\u2019t want spaces to look like a showroom \u2013 we want them to enhance people\u2019s lives.\u201d<\/p>\n

Her affection for contemporary aesthetics, flowing geometries and charming details can transform the most uninviting of spaces into intimate areas where people choose to spend their time, not because there\u2019s nowhere else to, but because they can\u2019t bare not to. <\/p>\n

Georgina said most projects take about two to three years to complete, which means ensuring functionality is achieved during this time frame is equally as important as the visual aesthetics. <\/p>\n

\"\"
\u201cVictorian house\u201d in Melbourne, completed in 2018. Interiors by Georgina Jeffries Interior Design, build by Ferne Built. Photo: FELIX FOREST<\/figcaption><\/figure>\n

\u201cI don\u2019t believe anything looks good unless it serves a purpose. Styling and objects come in as a secondary layer. If something isn\u2019t serving its purpose, it\u2019s not attractive to me.\u201d<\/p>\n

Georgina and colleague Nicola Rogers are nearing the end of the lengthiest project to ever be pencilled in their books. <\/p>\n

The property, situated on Geelong\u2019s Esplanade, features a heritage front which has been enhanced using colour and wallpaper. <\/p>\n

Georgina said architraves and ceiling cornices had been reinstated, and a double brick extension \u2013 which features a kitchen, dining and living room, four bedrooms and four bathrooms \u2013 was added to the rear. <\/p>\n

\u201cIt\u2019s definitely a home I wish I was moving into,\u201d she said.<\/p>\n

While Melbourne-born Georgina admitted she was apprehensive about basing herself on the coastal banks of Lorne with partner Troy, her success could very well be attributed to the same place she was initially reluctant to call home. <\/p>\n

\u201cI was pretty nervous about moving here because I didn\u2019t know if my career would be over but coming to the Surf Coast has been the loveliest surprise,\u201d she said.<\/p>\n

\u201cEver since I\u2019ve been here, our projects have gotten better and better. It\u2019s been wonderful.\u201d<\/p>\n

To learn more about Georgina Jeffries Interior Design, head to georginajeffries.com.au<\/a> or follow @georgina_jeffries<\/strong> on Instagram. <\/p>\n","protected":false},"excerpt":{"rendered":"

Georgina Jeffries feared moving to the Surf Coast would lead to the death of her career, but life by the water has proven its worth with each tide. The highly successful 38-year-old interior designer began working in the industry about 20 years ago. Growing up the daughter of a fashion designer, there was little doubt […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":142,"featured_media":30374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18,19],"tags":[],"post_folder":[],"class_list":["post-30373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living","category-real-estate"],"acf":[],"yoast_head":"\nWhen design meets the sea: Georgina Jeffries shares her artistic journey to Lorne - Geelong Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/living\/when-design-meets-the-sea-georgina-jeffries-shares-her-artistic-journey-to-lorne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When design meets the sea: Georgina Jeffries shares her artistic journey to Lorne - Geelong Times\" \/>\n<meta property=\"og:description\" content=\"Georgina Jeffries feared moving to the Surf Coast would lead to the death of her career, but life by the water has proven its worth with each tide. 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