	{"id":43023,"date":"2021-11-25T11:58:32","date_gmt":"2021-11-25T00:58:32","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/news\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\/"},"modified":"2021-11-25T12:11:58","modified_gmt":"2021-11-25T01:11:58","slug":"making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/real-estate\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\/","title":{"rendered":"Making sense of the new land market during recent CCOVID-19 lockdowns"},"content":{"rendered":"<p>During this year&#8217;s COVID-19 lockdowns, the new land market has continued to remain extremely strong throughout Melbourne and Greater Geelong.<\/p>\n<p>Red23, specialist sales and marketing partners for land developments across Victoria, are witnessing a combination of factors which have created a perfect storm of high demand, low supply and affordability pressures for new land across &#8216;Greenfield&#8217; areas in Victoria.<\/p>\n<p>Red23 managing director Terry Portelli said they have seen household savings reach almost 20 per cent during Lockdown 1 in 2020 and is still sitting at a strong 10 per cent, as people have become accustomed to purchasing online.<\/p>\n<p>&#8220;There is a higher level of job security and overall consumer confidence,&#8221; Mr Portelli said.<\/p>\n<p>&#8220;The unemployment rate is down to 4.5 per cent, from 6 per cent in July\/August 2020.<\/p>\n<p>&#8220;With low cash rates, it has made buying property appealing despite price growth, but affordability has become an issue for young buyers, particularly first home buyers.<\/p>\n<p>&#8220;Those with equity in their homes and are looking to upgrade or invest have benefitted the most.&#8221;<\/p>\n<p>The current urgency to purchase property is a combination of the increasing median house price hype and low stock availability in the established market, this has pushed many new buyers into the new land market.<\/p>\n<p>Red23 believes the Australian Prudential Regulation Authority&#8217;s (APRA) move to tighten lending standards, will have little effect on investors and upgraders.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61492 aligncenter\" src=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/wp-content\/uploads\/sites\/2\/2021\/11\/Red23StockAvailableP_05381_tn-1.png\" alt=\"\" width=\"488\" height=\"411\" \/><\/p>\n<p>&#8220;It will hurt first home buyers the most, as their time to save a deposit will increase,&#8221; Mr Portelli explained.<\/p>\n<p>&#8220;Federal and state Government financial stimulus incentives for first home buyers will remain vital for this market as the year comes to a close.&#8221;<\/p>\n<p>New projects are hitting the market, but at the same time, the same number of projects are selling out.<\/p>\n<p>There are still approximately 200 active land projects in metropolitan Melbourne and Greater Geelong.<\/p>\n<p>Areas such as Greater Geelong are selling out the quickest, with re-zoning of new areas needing to be fast tracked.<\/p>\n<p>With demand remaining strong, we are now seeing land which is being purchased today, not due to title for 24 months across most greenfield corridors.<\/p>\n<p>Melton and Wyndham municipalities who supply nearly 50 per cent of available stock in Victoria, have a good supply of land for the short term.<\/p>\n<p>In accordance to the ABS, August 2021 in seasonally adjusted terms, the value of new loan commitments:<\/p>\n<ul>\n<li>For total housing fell 4.3 per cent, the largest fall since May 2020<\/li>\n<li>For owner-occupier housing fell 6.6 per cent, the largest fall since May 2020, and<\/li>\n<li>For investor housing rose 1.5 per cent.<\/li>\n<\/ul>\n<p>This indicates investor activity is still strong as they are trying to benefit from price upswing.<\/p>\n<p>The question is, are they true investors who will build and lease or are they looking to sell land at a profit?<br \/>\nTime will tell, but we are suspecting there are large numbers of speculative investors.<\/p>\n<p>Some land estates are now putting investors on the backfoot to support owner occupiers. They are doing this by limiting the number of investor sales per land release.<\/p>\n<p>Red23 believes land sales will remain strong as we approach the end of the year.<\/p>\n<p>With talk of interest rate rises to temper the hot market, Red23 said it could lead to a cooling of sales by early to mid-next year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During this year&#8217;s COVID-19 lockdowns, the new land market has continued to remain extremely strong throughout Melbourne and Greater Geelong. Red23, specialist sales and marketing partners for land developments across Victoria, are witnessing a combination of factors which have created a perfect storm of high demand, low supply and affordability pressures for new land across [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/real-estate\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":29,"featured_media":43024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"post_folder":[],"class_list":["post-43023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making sense of the new land market during recent CCOVID-19 lockdowns - Geelong Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/real-estate\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making sense of the new land market during recent CCOVID-19 lockdowns - Geelong Times\" \/>\n<meta property=\"og:description\" content=\"During this year&#8217;s COVID-19 lockdowns, the new land market has continued to remain extremely strong throughout Melbourne and Greater Geelong. Red23, specialist sales and marketing partners for land developments across Victoria, are witnessing a combination of factors which have created a perfect storm of high demand, low supply and affordability pressures for new land across [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/real-estate\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\/\" \/>\n<meta property=\"og:site_name\" content=\"Geelong Times\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-25T00:58:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-25T01:11:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/wp-content\/uploads\/sites\/21\/2021\/11\/Facebook-Feature-Picture-11.png?_t=1637802718\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dean Webster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dean Webster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/real-estate\\\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/real-estate\\\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\\\/\"},\"author\":{\"name\":\"Dean Webster\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/#\\\/schema\\\/person\\\/d279ea712d198c6ed08eb420e88e6ba8\"},\"headline\":\"Making sense of the new land market during recent CCOVID-19 lockdowns\",\"datePublished\":\"2021-11-25T00:58:32+00:00\",\"dateModified\":\"2021-11-25T01:11:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/real-estate\\\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\\\/\"},\"wordCount\":545,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/real-estate\\\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/21\\\/2021\\\/11\\\/Facebook-Feature-Picture-11.png\",\"articleSection\":[\"Real Estate\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/real-estate\\\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/real-estate\\\/making-sense-of-the-new-land-market-during-recent-ccovid-19-lockdowns\\\/\",\"name\":\"Making sense of the new land market during recent CCOVID-19 lockdowns - 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