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To quote Willy Wonka himself, welcome to a world of pure imagination.<\/p>\n
The inspiring couple behind the latest incarnation of Our Satellite Hearts (OSH) is husband-and-wife duo Hayley – better known as Hails – and Matt O’Donnell.<\/p>\n
They started with an online store before opening a small shop in Ryrie Street, expanding into a bigger shopfront in James Street and recently throwing open the doors to the stunning OSH 3.0.<\/p>\n
It’s what they would describe as a natural progression rather than a meteoric rise to where they are now.<\/p>\n
“When it all started back in the tiny, now demolished, Ryrie Street shop, we didn’t have an end goal in mind yet,” Matt, a professional photographer, recollects of where it all began.<\/p>\n
“We weren’t even going to have a bricks-and-mortar store. We were just going to leverage my photography skills and make an online store.<\/p>\n
“The little store just happened. And that’s essentially been how the business has grown so far\u2014all just organically.”<\/p>\n
<\/p>\n <\/p>\n So, can they believe how far their business has come in between raising a young family?<\/p>\n “To be completely honest, we haven’t really spent a lot of time reflecting.<\/p>\n “It’s go-go-go for us day to day, between the shop and our fam and we’re generally too busy trying to make our way through the to-do lists.<\/p>\n “That said, reflecting right now, it’s really humbling.<\/p>\n “We love working together. We really just are a team. We tackle absolutely everything together, good and bad.<\/p>\n “For me, it’s really the joy of my life to help bring Hails’ vision for the shop to life.<\/p>\n <\/p>\n <\/p>\n “We’re also so lucky to have an incredible team of people helping us deliver on the many weaknesses we both have,” he adds, laughing.<\/p>\n They are now focused on their brand mission to “become the global leader and most adored retailer of beautifully curated new-age products”.<\/p>\n “Our mission is to aim to be a one-stop spiritual shop,” Matt explains.<\/p>\n “A new-age store like no other. We break down all the barriers to exploring spirituality by making it as easy and accessible as popping into your local convenience store.”<\/p>\n <\/p>\n <\/p>\n To help bring that vision to life they teamed up with Dot Dot Dash, a design and event agency which usually works on temporary activations and events.<\/p>\n “We loved their work and felt like there was massive alignment creatively and visually so we just hoped they saw that too and were up for the challenge,” Matt says.<\/p>\n Luckily they were and the collaboration has been a stellar success so far, attracting national media attention and bringing customers from around Victoria and interstate.<\/p>\n OSH has 253,000 followers on TikTok alone.<\/p>\n “Every weekend we get customers travelling from all over saying they saw us on TikTok and had to make the trip.<\/p>\n “TikTok has been an incredible marketing tool for us. The organic reach that is still possible on the app is crazy.<\/p>\n “It’s like 2011-era Instagram with the gone but not forgotten Popular Page.”<\/p>\n![\"\"](\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/2\/2022\/05\/X1O06611_websize-e1651558641256-887x1024.jpg?_t=1651558648\")
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