{"id":86775,"date":"2023-11-04T04:00:48","date_gmt":"2023-11-03T17:00:48","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/?p=86775"},"modified":"2023-11-03T21:51:43","modified_gmt":"2023-11-03T10:51:43","slug":"a-burst-of-colour-the-journey-of-kipco","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/news\/a-burst-of-colour-the-journey-of-kipco\/","title":{"rendered":"A burst of colour: the journey of Kip&Co"},"content":{"rendered":"

It all started when Kate Heppell and her sister Hayley ventured into the world of business with a health food store.<\/p>\n

However, things took an unexpected turn when a casual conversation with Alex McCabe, a dear friend from university, turned their entrepreneurial gaze towards something entirely different.<\/p>\n

“There was lots of bedding being sold but it wasn’t colourful or fun. So we decided to give that a go,” Kate said.<\/p>\n

Their new line was an instant hit and their brand, Kip&Co, quickly struck a chord with people seeking more colour in their lives.<\/p>\n

“I think it resonated with people because everyone loves colour,” Kate said.<\/p>\n

“We were all about showing people how to introduce it into their home.”<\/p>\n

<\/div>\n
\"\"
Langaliki Lewis’s ‘Tjala Tjukurpa (Honey Ant Dreaming)’ artwork is available as part of the Kip&Co and Ernabella Arts range. Photo: SUPPLIED<\/figcaption><\/figure>\n

In the years that followed, Kip&Co has expanded its range beyond linens, with offerings now including babywear and swimwear.<\/p>\n

“We’ve really tried to cover every corner of the home and every member of the family,” Kate said.<\/p>\n

“We’ve evolved into a lifestyle brand rather than simply a homewares brand.”<\/p>\n

Living in a region famed for its pristine beaches, Kate is intimately familiar with the allure of nature’s colours.<\/p>\n

“Whether we’re walking the dog, catching waves, or sharing a meal, the beach is a huge part of our lives,” she said.<\/p>\n

Central to Kip&Co’s brand is the belief in “a better way of living”. It’s a philosophy deeply personal to Kate.<\/p>\n

“I’ve always seen my home as a sanctuary… a true reflection of me and my family,” she said, echoing the brand’s ethos of turning homes into vibrant, comforting spaces.<\/p>\n

\"\"
Langaliki Lewis’s ‘Tjala Tjukurpa (Honey Ant Dreaming)’ artwork is available as
part of the Kip&Co and Ernabella Arts range. Pictured here on the quilt cover.<\/figcaption><\/figure>\n
<\/div>\n

Balancing personal and professional life remains a daily negotiation for Kate.<\/p>\n

Nevertheless, she emphasises the importance of maintaining a work-life balance, not just for herself, but for her entire workforce.<\/p>\n

“We are good at knowing the times you need to be with your family and the time you need to be at work.”<\/p>\n

\"\"
Hayley Pannekoecke, Kate Heppell and Alex McCabe.<\/figcaption><\/figure>\n

The team visits India every year.<\/p>\n

“It’s about nurturing connections with our suppliers and immersing ourselves in the rich culture of the place where our products originate,” Kate says.<\/p>\n

“The travel trips are a huge part of what makes this business fun for us.<\/p>\n

So we never want to give that up and we never want to lose that connection with where our products are made.”<\/p>\n

\"\"
Kip&Co’s latest collaboration with Ernabella Arts is a celebration of color and creativity. Photo: SUPPLIED.<\/figcaption><\/figure>\n

Kip&Co’s journey has been marked by remarkable collaborations.<\/p>\n

Their most recent venture involves a partnership with Ernabella Arts, Australia’s oldest continually running Indigenous art centre, located in the remote Pukatja Community.<\/p>\n

The collaboration was two years in the making, and the memories of visiting Pukatja remain cherished for Kate.<\/p>\n

“Collaborations are not just growth strategies for Kip&Co,” she said.<\/p>\n

“More importantly, they allow us to work with artists that inspire us.”<\/p>\n

\"\"
Rupert Jack’s Ngayuku Ngura (My Country) artworks is available as part of the Kip&Co and Ernabella Arts range. Photo: SUPPLIED<\/figcaption><\/figure>\n

Profits from this collaboration are evenly split, with 50 per cent being returned to Ernabella Arts.<\/p>\n

Proudly 100 per cent female-owned, Kip&Co’s all-female staff wasn’t initially planned, but Kate believes it might be their secret ingredient.<\/p>\n

“Unlike many companies with static value statements, we live ours every day,” she said.<\/p>\n

For more information on Kip&Co, head to kipandco.com.au<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It all started when Kate Heppell and her sister Hayley ventured into the world of business with a health food store. However, things took an unexpected turn when a casual conversation with Alex McCabe, a dear friend from university, turned their entrepreneurial gaze towards something entirely different. “There was lots of bedding being sold but […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":178,"featured_media":86779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-86775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nA burst of colour: the journey of Kip&Co - Geelong Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/news\/a-burst-of-colour-the-journey-of-kipco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A burst of colour: the journey of Kip&Co - Geelong Times\" \/>\n<meta property=\"og:description\" content=\"It all started when Kate Heppell and her sister Hayley ventured into the world of business with a health food store. 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