	{"id":87267,"date":"2023-11-18T04:08:56","date_gmt":"2023-11-17T17:08:56","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/?p=87267"},"modified":"2024-05-30T20:37:57","modified_gmt":"2024-05-30T10:37:57","slug":"new-lease-on-life","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/geelongtimes\/living\/new-lease-on-life\/","title":{"rendered":"New lease on life"},"content":{"rendered":"<p>The shift from optometry to refurbishing furniture destined for landfill might seem large to most, but it&#8217;s a choice that has paid off for Nadine Deans.<\/p>\n<p>This month, Deans celebrates three years since beginning Reloved, a small business selling upcycled furniture and vintage wares.<\/p>\n<p>&#8220;I do need to pinch myself sometimes because it&#8217;s like a dream,&#8221; she said.<\/p>\n<p>&#8220;It&#8217;s turned into something I could never have imagined.<\/p>\n<p>&#8220;To be able to do something that you love so much, and have it become your full-time job, is just incredible.&#8221;<\/p>\n<p>The business began as a creative outlet during COVID lockdowns while Deans was on maternity leave.<\/p>\n<p>It was family that first encouraged her to explore selling her efforts online.<\/p>\n<figure id=\"attachment_121605\" aria-describedby=\"caption-attachment-121605\" style=\"width: 452px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-121605 \" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/2\/2023\/11\/IMG_0854_84078.jpg?_t=1700129762\" alt=\"\" width=\"452\" height=\"561\" \/><figcaption id=\"caption-attachment-121605\" class=\"wp-caption-text\">Deans&#8217; collection of vintage and upcycled wares can be purchased from the Mill Markets in Daylesford and Geelong where she has just shifted into a larger exhibit space. Photo: INSTAGRAM\/RELOVED COLLECTION<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Buoyed by some early success, Deans began collecting unwanted furniture, and with the help of YouTube and her husband, taught herself how to sand and paint.<\/p>\n<p>&#8220;I never sat down with a plan\u2026it all happened very organically and naturally,&#8221; she said.<\/p>\n<p>&#8220;Each time I took the next step into making it more of a business\u2026it just ended up being successful.&#8221;<\/p>\n<p>And the venture quickly provided Deans the opportunity to stay at home with her daughter Ivy, now three.<\/p>\n<p>&#8220;When I first had my daughter I suffered with post-natal depression,&#8221; she said.<\/p>\n<p>&#8220;As I got treatment for that and got better and found a hobby and something that I felt really passionate about doing, I wanted to be able to spend more time at home with her and really enjoy the time that I had.<\/p>\n<p>&#8220;I didn&#8217;t really want to go back to a normal 9 to 5 job where she was at day care all the time and I didn&#8217;t get to bond with her or spend as much time with her.<\/p>\n<p>&#8220;This allowed me to basically do things at home and do it with her.&#8221;<\/p>\n<figure id=\"attachment_121602\" aria-describedby=\"caption-attachment-121602\" style=\"width: 457px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-121602 \" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/2\/2023\/11\/IMG_0852_84069.jpg?_t=1700129762\" alt=\"\" width=\"457\" height=\"567\" \/><figcaption id=\"caption-attachment-121602\" class=\"wp-caption-text\">Reloved began as something fun for Deans to do at home to keep busy during COVID lockdowns. Photo: INSTAGRAM\/RELOVED COLLECTION<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>An avid thrifter since childhood, Deans has always been drawn to reusing and repurposing vintage wares.<\/p>\n<p>&#8220;I love the fact that when something&#8217;s old, it&#8217;s got a story. It&#8217;s come from somewhere,&#8221; she said.<\/p>\n<p>&#8220;A lot of older, more vintage items have got so much beauty to them. They&#8217;re really special and unique a lot of the time.<\/p>\n<p>&#8220;Sometimes, when you find something really special, you may not find it again.&#8221;<\/p>\n<p>And she knows it&#8217;s a love she shares with many others.<\/p>\n<p>&#8220;I think people from my era and especially younger people now are aware of things going into landfill.<\/p>\n<p>&#8220;Reusing and recycling is better for the environment. I think people are a lot more conscious of that now.&#8221;<\/p>\n<p>&#8220;If you&#8217;re able to take a bit of furniture that might have ended up at the tip, and you can change it into something that&#8217;s reusable, I think it sits right with a lot of people.&#8221;<\/p>\n<figure id=\"attachment_121603\" aria-describedby=\"caption-attachment-121603\" style=\"width: 447px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-121603 \" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/2\/2023\/11\/IMG_0853_84063.jpg?_t=1700129762\" alt=\"\" width=\"447\" height=\"555\" \/><figcaption id=\"caption-attachment-121603\" class=\"wp-caption-text\">It was family that first encouraged Deans to try to sell her pieces online. Photo: INSTAGRAM\/RELOVED COLLECTION)<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>As Reloved has grown, Deans has expanded from her home garage in Curlewis to permanent exhibit stalls at the Mill Markets in Daylesford and Geelong, where she has just shifted to a larger space.<\/p>\n<p>For now, she continues to take things one step at a time.<\/p>\n<p>&#8220;It would be nice to have a shop one day,&#8221; she said.<\/p>\n<p>&#8220;That would be like the ultimate dream.&#8221;<\/p>\n<p>And to those eager to replicate Deans&#8217; success, she said &#8220;anyone can do it&#8221;.<\/p>\n<p>&#8220;You don&#8217;t have to go back to your regular job. You can do basically whatever you want if you&#8217;ve got the passion and the drive for it.&#8221;<\/p>\n<p>To find out more, head to i<a href=\"http:\/\/nstagram.com\/re.loved_collection\">nstagram.com\/re.loved_collection<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The shift from optometry to refurbishing furniture destined for landfill might seem large to most, but it&#8217;s a choice that has paid off for Nadine Deans. This month, Deans celebrates three years since beginning Reloved, a small business selling upcycled furniture and vintage wares. &#8220;I do need to pinch myself sometimes because it&#8217;s like a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/living\/new-lease-on-life\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":216,"featured_media":87268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"post_folder":[],"class_list":["post-87267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New lease on life - Geelong Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/living\/new-lease-on-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New lease on life - Geelong Times\" \/>\n<meta property=\"og:description\" content=\"The shift from optometry to refurbishing furniture destined for landfill might seem large to most, but it&#8217;s a choice that has paid off for Nadine Deans. This month, Deans celebrates three years since beginning Reloved, a small business selling upcycled furniture and vintage wares. &#8220;I do need to pinch myself sometimes because it&#8217;s like a [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/geelongtimes\/living\/new-lease-on-life\/\" \/>\n<meta property=\"og:site_name\" content=\"Geelong Times\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-17T17:08:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-30T10:37:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/21\/2023\/11\/Feature-Image-2023-11-16T211443.919.png?_t=1717065477\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ellie Claringbold\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie Claringbold\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/\"},\"author\":{\"name\":\"Ellie Claringbold\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/#\\\/schema\\\/person\\\/32abddd83bad3e2425166905b3e3aaff\"},\"headline\":\"New lease on life\",\"datePublished\":\"2023-11-17T17:08:56+00:00\",\"dateModified\":\"2024-05-30T10:37:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/\"},\"wordCount\":688,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/21\\\/2023\\\/11\\\/Feature-Image-2023-11-16T211443.919.png\",\"articleSection\":[\"Living\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/\",\"name\":\"New lease on life - Geelong Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/21\\\/2023\\\/11\\\/Feature-Image-2023-11-16T211443.919.png\",\"datePublished\":\"2023-11-17T17:08:56+00:00\",\"dateModified\":\"2024-05-30T10:37:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/geelongtimes\\\/living\\\/new-lease-on-life\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/21\\\/2023\\\/11\\\/Feature-Image-2023-11-16T211443.919.png\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/21\\\/2023\\\/11\\\/Feature-Image-2023-11-16T211443.919.png\",\"width\":1200,\"height\":630,\"caption\":\"Nadine Deans has found a way to turn her love of vintage wares into a thriving small business. 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