Who is set to rock Little Creatures B.I.G Festival? Checkout the lineup

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GEELONG’S most iconic venue Little Creatures Brewery has announced its next B.I.G thing, today launching its inaugural Born In Geelong Festival set for October 26.

A celebration of the region – the birthplace of its popular Furphy ale – Little Creatures will transform its extensive site into a premium music venue with two stages, hosting a mix of local and national talent including headliners Ball Park Music, Allday,  Alex Lahey,  British India and Alice Ivy, with more artists to be announced shortly.

The massive 10-hour program is set to attract over 4,000 people with an alt-pop vibe and will utilise all areas and laneways of the brewery. The festival will also showcase some of Geelong’s best food, drink, lifestyle and other entertainment, including a pop-up by the popular The Hot Chicken Project, the Nashville-style brainchild of award-winning chef Aaron Turner.

Little Creatures Brewing Hospitality Operations Manager Scott Campbell, said the B.I.G Festival was all about giving back and saying thanks to Geelong.

“We want to pay tribute to the Furphy brand, which was born in Geelong, while jointly celebrating the best of our local community and culture. Geelong has really embraced both the brewery and the Furphy brand wholeheartedly, this is our chance to thank the region.

“We are thrilled to have many local businesses involved in the festival, from The Hot Chicken Project to The Resident Barber who will be serving up some fresh cuts. We want to showcase Geelong as a burgeoning food, lifestyle and entertainment destination, and we’re excited about putting the spotlight firmly on Geelong for this great event.

“As part of the festival, we’ll be partnering with K rock to present the K rock B.I.G Sessions Stage we are running a promotion on air where we are on the hunt for the next best band to take on Geelong. The winning act will perform on the K rock B.I.G Sessions stage alongside some of Geelong’s best live acts.”

The B.I.G Festival will also be cashless event committed to reducing waste and will partner with Bettercup, a reusable cup company that specifically aims to combat single-use waste from events and venues.

The B.I.G Festival will be held on October 26 from 12pm – 10pm. Tickets and latest information available via bigfestival.com.au.