Australian Red Cross Lifeblood makes urgent donor appeal

AUSTRALIAN Redcross Lifeblood is urgently looking for Australians to donate following record high demand for blood during winter.

The demand for blood reached record levels in June, July and August, coinciding with the highest appointment cancellation rates since the COVID-19 pandemic.

This greatly impact blood supply, and Lifeblood’s CEO Stephen Cornelissen said donations were urgently needed in spring.

“We’re used to seeing a spike in cancellations and lower appointment bookings during the winter months due to cold, flu and COVID-19, but this winter hit particularly hard,” he said.

“At the same time, we experienced our highest ever winter demand for blood, which has significantly impacted Lifeblood supplies.

“We’re urging anyone who is eligible and feeling healthy and well to book a donation immediately and help restore our blood stocks.”

A blood donor is required in Australia every 18 seconds to assist patients with a range of conditions. One donation can save up to three lives.

To book an appointment, call 13 14 95, visit lifeblood.com.au or download the Lifeblood App.