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No Fight Tights get time on TV

August 20, 2021 BY

On the air: Corinna Preston chats to Sunrise’s Sam Mac during the early-morning segment. Image: SUPPLIED

IF you tuned into breakfast TV bright and early in recent weeks, you might have seen a familiar face.

Local businesswoman Corinna Preston spoke on Channel Seven’s Sunrise program via Zoom, showcasing her brand No Fight Tights within weather presenter Sam Mac’s Plugapalooza segment which promotes small Australian businesses.

One minute was dedicated to the Ballarat-born tights which have a Lycra-elastane stretch top, like bike shorts, and a traditional cotton elastane leg and aim to be practical, comfortable, and a compliant alternative to traditional school and work tights, without the itch or sag.

“On that day, we sold 27 pairs straight away. We were on the very early timeslot, so not as many people were able to see it, but it was still so positive for us, reaching New South Wales and Queensland, as we saw in our sales,” Ms Preston said.

“It was great to reach beyond Ballarat. Hopefully those people share them with their friends.

“Seven were great, especially Sam Mac’s producer who spoke to us beforehand and made us feel comfortable. Sunrise are holding our details on their website, so the exposure is awesome.”

Launching the children’s sizes of No Fight Tights in May, Ms Preston has since perfected and released her women’s sizes which she is “rapt” with.

She has held pop-up stalls and gained hundreds more social media followers.

Currently in discussions with local shops, Ms Preston has a goal to secure more Ballarat stockists. She is also striving to support a wider market, having received helpful feedback.

“We do have bigger sizes in our range, but we’ve had requests to go up to size 22, so that’s something we’d like to achieve down the track,” she said.

“Everything is looking positive ahead of next winter. We’ll have 12 different sizes available from the word go.”