{"id":101956,"date":"2025-05-18T04:00:00","date_gmt":"2025-05-17T18:00:00","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/goldenplains\/?p=101956"},"modified":"2025-05-14T21:08:03","modified_gmt":"2025-05-14T11:08:03","slug":"from-the-desk-of-roland-rocchiccioli-34","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/goldenplains\/living\/from-the-desk-of-roland-rocchiccioli-34\/","title":{"rendered":"From the desk of ROLAND ROCCHICCIOLI"},"content":{"rendered":"<p><strong>ARE we so busy \u2014 so self-obsessed, we have not the time to queue? The self-checkout facilities available in supermarkets have more to do with cutting annual running-costs and increasing revenue than with genuine customer-service. It is a hoodwink.<\/strong><\/p>\n<p>The checking-out and paying for items at a supermarket cash register, operated by a member-of-staff, is a paid employment \u2014 the means by which someone earns a living. That shoppers willing do it for nothing is a conundrum. Australia\u2019s food costs are amongst the highest in the world. Why would customers paying cunningly inflated prices offer their services for gratis? When you do something for nothing, that is your value \u2014 nothing!<\/p>\n<p>Everyone bleats about queuing; however, do not be na\u00efve. It could posited, with a degree of conviction, the supermarket self-checkouts are a cleverly formulated ruse designed and implemented not to reduce instances of queuing, but specifically to reduce staff numbers and, most crucially, increase revenues. It is time for the shopping pubic to stop being manipulated. Often times, there is a queue waiting at the self-checkout machines. One, even two, staff members are able to supervise ten outlets. For the most part, check-out staff are categorised as unskilled labour. Axiomatically, the day will dawn when staffed registers will no longer exist. Such a demise will see excess employees thrown onto the scrap-heap of long-term unemployment.<\/p>\n<p>It is fanciful to imagine supermarkets care about customers. They care, only, for your loyalty, the in-store experience, and primarily their indecent profits. Supermarkets will say, and do, whatever it takes to engage you with, and attract you into, their stores; to convince you to buy. In simplest terms, their responsibility is managing a chain of shops \u2014 no more, no less. While, patently, it is a professional discipline requiring varying levels of experience and credentials, it is not splitting the atom! Seemingly, salaries of the senior executive management are linked, directly, to productivity \u2014 your spending. The annual profit determines their reward. Set against the meagre wages of those at the supermarkets\u2019 coalface, the remuneration aggregate is grotesquely imbalanced \u00ad \u2014 even obscene. We know of supermarket staff being underpaid, but never overpaid!<\/p>\n<p>In 2022-23, the former Coles\u2019 CEO was paid $10.2-million. The new CEO earned $3.3-million; a former Woolworths\u2019 CEO was paid $8.6-million.<\/p>\n<p>Concerningly, of the two major supermarkets, the shelves are stacked with their own brand of products, displayed prominently. Such is their domination they are able to dictate our shopping choices. The preponderance of their own products has the potential to affect the viability of competitive manufacturers. While management will argue stridently to the contrary, ultimately, left to continue their outrageous practices, we will be saddled with shopping we deserve \u2014 predicated by the supermarkets\u2019 profits. It is a profoundly disquieting, even perilous, dilemma.<\/p>\n<p>Pause and consider: are you so busy you would choose to use the self-checkout and jeopardise someone else\u2019s livelihood?<\/p>\n<p><strong>Les Mis\u00e9rables is THE perfect musical!<\/strong> With a cast headed by Alfie Boe, Michael Ball, Marina Prior, Matt Lucas, and Shan Ako, the world\u2019s longest-running show, playing in London for 40-years, this spectacular production features a new design created for larger venues with a cast and orchestra of some 65. Victor Hugo\u2019s classic tale is a story of broken dreams and unrequited love. It will play in Melbourne\u2019s Rod Laver Arena. Contact: <a href=\"mailto:roland@rolandroc.com\">roland@rolandroc.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ARE we so busy \u2014 so self-obsessed, we have not the time to queue? The self-checkout facilities available in supermarkets have more to do with cutting annual running-costs and increasing revenue than with genuine customer-service. It is a hoodwink. The checking-out and paying for items at a supermarket cash register, operated by a member-of-staff, is [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/goldenplains\/living\/from-the-desk-of-roland-rocchiccioli-34\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":148,"featured_media":101962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"post_folder":[],"class_list":["post-101956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From the desk of ROLAND ROCCHICCIOLI - Golden Plains Times<\/title>\n<meta name=\"description\" content=\"Are supermarket self-checkouts saving time or costing jobs? Roland Rocchiccioli explores the hidden cost behind self-serve convenience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/goldenplains\/living\/from-the-desk-of-roland-rocchiccioli-34\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the desk of ROLAND ROCCHICCIOLI - Golden Plains Times\" \/>\n<meta property=\"og:description\" content=\"Are supermarket self-checkouts saving time or costing jobs? Roland Rocchiccioli explores the hidden cost behind self-serve convenience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/goldenplains\/living\/from-the-desk-of-roland-rocchiccioli-34\/\" \/>\n<meta property=\"og:site_name\" content=\"Golden Plains Times\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-17T18:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/23\/2025\/05\/Untitled-design-2025-05-14T163501.682.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roland Rocchiccioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roland Rocchiccioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/living\\\/from-the-desk-of-roland-rocchiccioli-34\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/living\\\/from-the-desk-of-roland-rocchiccioli-34\\\/\"},\"author\":{\"name\":\"Roland Rocchiccioli\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/#\\\/schema\\\/person\\\/b2403c0fe7904e043aeed6d6388f7d2d\"},\"headline\":\"From the desk of ROLAND ROCCHICCIOLI\",\"datePublished\":\"2025-05-17T18:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/living\\\/from-the-desk-of-roland-rocchiccioli-34\\\/\"},\"wordCount\":562,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/living\\\/from-the-desk-of-roland-rocchiccioli-34\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/23\\\/2025\\\/05\\\/Untitled-design-2025-05-14T163501.682.png\",\"articleSection\":[\"Living\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/living\\\/from-the-desk-of-roland-rocchiccioli-34\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/living\\\/from-the-desk-of-roland-rocchiccioli-34\\\/\",\"name\":\"From the desk of ROLAND ROCCHICCIOLI - Golden Plains Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/living\\\/from-the-desk-of-roland-rocchiccioli-34\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/goldenplains\\\/living\\\/from-the-desk-of-roland-rocchiccioli-34\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/23\\\/2025\\\/05\\\/Untitled-design-2025-05-14T163501.682.png\",\"datePublished\":\"2025-05-17T18:00:00+00:00\",\"description\":\"Are supermarket self-checkouts saving time or costing jobs? 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