BALLARAT and South Korea have something in common.<\/p>\n
They\u2019re two great inspirations for marketer and web designer, Emma Hall.<\/p>\n
Having grown up locally in a heritage terrace home on Lydiard Street and spending eight years teaching and living in South Korea with her husband and teenage son, Ms Hall gained an appreciation for the style of times gone by, and the clean nature of minimalism.<\/p>\n
\u201cKorea has really made me appreciate more simple lines. I do really like old style as well, so when I design websites, I like to use a very simple design, but put in a little vintage, classic, even retro style, to create something with personality,\u201d she said.<\/p>\n
\u201cPeople think of retro as very full on, but that\u2019s not the real retro. Retro is stylish and classic.\u201d<\/p>\n
Those ideas have helped shape Ms Hall\u2019s new business, Retro Events & Marketing. Her focus is to share local and national brands with consumers through stylish simple websites, advertising material, videos, and events with a focus on quality, style and old-fashioned values and service.<\/p>\n
A real approach to storytelling comes from Ms Hall\u2019s background in the visual and performing arts, and from her husband\u2019s trade.<\/p>\n
\u201cI enjoyed that side of communicating a message through storytelling. It\u2019s definitely a big part of my strategy,\u201d she said. \u201cMy husband is a videographer, so it\u2019s a good team. Trying to tell your business story through storytelling, how your business is unique, how your story can help other people relate to you and draw them to be a customer is what I do.\u201d<\/p>\n
Alongside her artistic skills as a designer and website builder, Ms Hall offers start-up packages, marketing coaching, and social media training for individuals or groups in business. She can tailor her advice and expertise to fill in any business\u2019 knowledge gaps in promoting themselves.<\/p>\n
\u201cIt makes you feel proud that you\u2019ve helped someone build their business. It\u2019s a fun process,\u201d Ms Hall said.<\/p>\n