{"id":68750,"date":"2020-05-19T05:00:11","date_gmt":"2020-05-18T18:00:11","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/goldenplains\/?p=68750"},"modified":"2020-05-16T13:41:57","modified_gmt":"2020-05-16T02:41:57","slug":"sunnyside-up-for-weseggs","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/goldenplains\/news\/sunnyside-up-for-weseggs\/","title":{"rendered":"Sunnyside up for WesEggs"},"content":{"rendered":"

LIKE most businesses the impacts of the COVID-19 pandemic has had an affect on Maude based WesEggs<\/a>, but the business has been able to find new opportunities during the shutdown.<\/p>\n

Before the pandemic about 60 per cent of the farm\u2019s pasture raised free range eggs were going directly to the wholesale market but that stream disappeared overnight.<\/p>\n

However, co-owner Wes Humpage said because the farm already had a value-added brand that offered home delivery things started to look up.<\/p>\n

\u201cI don\u2019t think many businesses have come out unscathed in some way, shape or form,\u201d he said. \u201c60 per cent of our business was wholesale orders and that disappeared over a week, or most of it did.<\/p>\n

\u201cThat\u2019s pretty confronting for any business.<\/p>\n

\u201cWe had the home delivery side of things already running and we had done so since we started and because everyone one was getting locked down, that side of it sort of took off, which shifted our sales profile.<\/p>\n

\u201cThat was one of the primary reasons we started, so we could home deliver eggs. It\u2019s a big part of who we are and what we do.\u201d<\/p>\n

\"\"
The team at WesEggs run up to 6000 highline ISA chickens on their free range pasture fed farm.<\/figcaption><\/figure>\n

WesEggs had a presence at a couple of regional Farmers Markets, notably Golden Plains and South Geelong.<\/p>\n

For Mr Humpage having stalls at those locations was as much about getting his brand out in the mind of consumers as much as it was about selling eggs, but there were also other positives to the retail opportunities.<\/p>\n

\u201cThe farmer\u2019s markets are important,\u201d he said. \u201cOne of the reasons why we worked really hard to get into the Golden Plains Farmers\u2019 Market was that we were supporting our own local area. We get to talk to our customers and all that sort of stuff.<\/p>\n

\u201cEven people who get our home delivery service quite often come and buy more eggs.<\/p>\n

\u201cFrom my perspective, if we can support the Farmers\u2019 Markets alongside them supporting us, there\u2019s other businesses that benefit from that too.<\/p>\n

\u201cThere\u2019s all sorts of little businesses that work from the Golden Plains Farmers market that rely on that event as a source of income. If we can be a part of that it all goes hand-in-hand in creating that local economy.\u201d<\/p>\n

With the shutdown of farmers\u2019 markets across the region, Mr Humpage fears that it\u2019s going to be hard for them to come back.<\/p>\n

Yet he\u2019s also full of praise for initiatives like Golden Plains Shire\u2019s online farmers\u2019 market<\/a>.<\/p>\n

\u201cGood on them for having a go,\u201d Mr Humpage said. \u201cIt\u2019s really hard to get online stuff off the ground, but if you don\u2019t have a go, you don\u2019t push it, it\u2019s never going to happen.<\/p>\n

\u201cWhen you stop a farmers\u2019 market and then you start them back up again, they really struggle for a long period of time. By doing stuff like this I think it\u2019s beneficial for all the businesses involved. It gets people thinking about the farmer and the market and what they can do in the interim. It has a lot of indirect impacts.\u201d<\/p>\n

As a way of supporting other businesses WesEggs has taken on expanding its offering and delivering produce from other farmers.<\/p>\n

\u201cWe\u2019ve brought on other products to try and help some businesses,\u201d he said. \u201cObviously it supports as well but I know a lot of businesses are struggling.\u201d<\/p>\n

Back on the farm WesEggs currently has between 5000 to 6000 highline ISA layers as their primary breed.<\/p>\n

Even with seven staff the extra work has seen Mr Humpage and his wife Mandy pulling big hours.<\/p>\n

\u201cI think around mark March 16th mark Coles and Woolies ran out of eggs and then everything sort of took off and we were well prepared to scale that side of our business,\u201d he said.<\/p>\n

\u201cWe had to get another person and another van in as our operation is a bit more labour intensive. We just had to adapt the business.<\/p>\n

\u201cMandy and I, since March the 16th, for three, four weeks there we were lucky to get four to five hours sleep a night.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LIKE most businesses the impacts of the COVID-19 pandemic has had an affect on Maude based WesEggs, but the business has been able to find new opportunities during the shutdown. Before the pandemic about 60 per cent of the farm\u2019s pasture raised free range eggs were going directly to the wholesale market but that stream […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":141,"featured_media":68751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-68750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nSunnyside up for WesEggs - Golden Plains Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/goldenplains\/news\/sunnyside-up-for-weseggs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sunnyside up for WesEggs - Golden Plains Times\" \/>\n<meta property=\"og:description\" content=\"LIKE most businesses the impacts of the COVID-19 pandemic has had an affect on Maude based WesEggs, but the business has been able to find new opportunities during the shutdown. 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