{"id":73585,"date":"2021-01-23T05:00:27","date_gmt":"2021-01-22T18:00:27","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/goldenplains\/?p=73585"},"modified":"2021-01-21T09:56:03","modified_gmt":"2021-01-20T22:56:03","slug":"provenir-eat-drink-west","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/goldenplains\/news\/provenir-eat-drink-west\/","title":{"rendered":"Taste the difference – Eat Drink West"},"content":{"rendered":"

\u201cHonour the beast\u201d concept at the heart of mobile processor.<\/strong><\/p>\n

PROVENIR was inspired by a desire to improve animal welfare and produce the best quality of meat.<\/p>\n

Co-founder Jayne Newgreen said the beef processing business travels to farms across Victoria, and interstate, with its own purpose-built mobile abattoir truck, avoiding animal transport.<\/p>\n

\u201cThere is stress associated with live animal transport. It\u2019s widely known that stress has an effect on animal welfare, but also the resulting meat quality, so that\u2019s what we wanted to eliminate,\u201d she said.<\/p>\n

With a central butchery hub in Bannockburn, the Provenir concept is the \u201cfirst and only of its kind in Australia.\u201d<\/p>\n

\"\"
Provenir beef is not only stocked locally, but supplied to major Australian restaurant groups like Rockpool and Three Blue Ducks.<\/figcaption><\/figure>\n

Having worked on an estimated 25 Victorian farms so far, Ms Newgreen said the team wants to build a relationship with their farming partners \u201cseason after season.\u201d<\/p>\n

One of those has been Tom and Olivia Lawson\u2019s \u2018Paringa\u2019 in Clarkes Hill near Ballarat.<\/p>\n

\u201cWe share similar philosophies with Provenir,\u201d Mrs Lawson said.<\/p>\n

\u201cIt is a good opportunity to close the gap between farmer and consumer, as well as farmer and processor, celebrating the provenance of food, less stress on our animals and ultimately less carbon emissions.\u201d<\/p>\n

In 2020, Provenir lost 30 per cent of their off-take overnight as restaurants closed due to the pandemic, yet the year was still rewarding.<\/p>\n

The brand won a Delicious-Harvey Norman Produce Award for outstanding innovation, sustainability and community.<\/p>\n

\u201cThat lifted the spirits of the whole team, to receive that award for our business concepts and operations, doing something no one\u2019s done before,\u201d Ms Newgreen said.<\/p>\n

Looking into 2021, the brand wants to further \u201chonour the beast\u201d with full carcass utilisation, which is more \u201cenvironmentally sound.\u201d<\/p>\n

\u201cWe will be supplying the customers with the opportunity to experience cuts and parts of beef they otherwise wouldn\u2019t have had the chance to. It respects the animal, the land and resources that went into growing it.<\/p>\n

\"\"
Co-founder Jayne Newgreen.<\/figcaption><\/figure>\n

\u201cWe\u2019ll be releasing a new chef series range to retail, including ready-to-heat meals. We\u2019ll also have two bone broth products; one all-natural, and another really tasty broth roasted with herbs,\u201d she said.<\/p>\n

\u201cThe next product is beef tallow from the internal fat of animal; we call it the \u2018good fat\u2019 to cook with.\u201d<\/p>\n

Locally, Provenir beef is sold at Wilson\u2019s Fruit & Vegetables and served at Mitchell Harris Wines.<\/p>\n

Scan the QR code on Provenir packaging for information on where your food came from and the farmers who produced it.<\/p>\n

\u201cWe want to create delicious meals with convenience, without people having to compromise their ethics,\u201d Ms Newgreen said.<\/p>\n

\u201cOur emphasis is 100 per cent grass fed and finished, working with regenerative farmers who are utilising cattle to regenerate the land and store carbon in the soil.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cHonour the beast\u201d concept at the heart of mobile processor. PROVENIR was inspired by a desire to improve animal welfare and produce the best quality of meat. Co-founder Jayne Newgreen said the beef processing business travels to farms across Victoria, and interstate, with its own purpose-built mobile abattoir truck, avoiding animal transport. \u201cThere is stress […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":139,"featured_media":73586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-73585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nTaste the difference - Eat Drink West - Golden Plains Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/goldenplains\/news\/provenir-eat-drink-west\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taste the difference - Eat Drink West - Golden Plains Times\" \/>\n<meta property=\"og:description\" content=\"\u201cHonour the beast\u201d concept at the heart of mobile processor. 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