Ageism awareness in the Tweed

TWEED Shire Council will mark Ageism Awareness Day with a community campaign and event.

Challenging Ageism Together will be held at Tweed South Community Hall on Thursday, October 9, featuring keynote speaker Joanna Maxwell, the former Age Discrimination Commissioner.

Local experts and community members will join the discussion on combating one of the most common yet least recognised forms of discrimination.

Council’s community care coordinator, Jo Watters, said the campaign built on work already underway to keep seniors active and connected, including through intergenerational programs.

“Challenging ageism goes hand in hand with creating opportunities for older people to stay active, connected and valued,” Watters said.

“Through programs like Fun Activities for Banora Seniors (FABS) and other local activities, we see every day how important it is for seniors to have spaces where they can socialise, learn new skills and share their talents.”

Ageism Awareness Day is an initiative of EveryAGE Counts, a national coalition of organisations committed to ending ageism. Tweed Council has taken the EveryAGE Counts pledge to build a more inclusive society.

Mayor Chris Cherry said it was time the shire took a stand against ageism.

“The issue is particularly important in the Tweed, which has one of the highest proportions of older residents in NSW,” Cherry said.

“With such a large share of our community aged over 55, challenging ageism is about supporting the wellbeing, participation and contributions of thousands of local people.

“Ageism doesn’t just affect individuals, it shapes attitudes, limits opportunities, and influences everything from health outcomes to workplace participation.

“By naming it and challenging it, we can create a more inclusive Tweed where people of every age are respected and valued.”

For information, visit events.humanitix.com/challenging-ageism-together