Milk of the nation: Norco named favourite again

NORCO has been named Australia’s most satisfying fresh full cream milk brand for a second consecutive year in the 2026 Canstar customer awards.

The award recognises customer satisfaction among Australians who recently purchased and used fresh milk, with measures including taste, freshness, value and overall experience.

Australia’s oldest and last operating 100 per cent farmer owned dairy co operative was named the winner for the second year running.

Produced across northern NSW and south east Queensland, Norco was established in Byron Bay more than 130 years ago and has grown into one of the country’s best known dairy brands.

The recognition comes as Australian producers face rising costs and growing competition across the sector.

Norco CEO Michael Hampson said the result reflected more than product preference.

“This isn’t just about milk – it’s about what Australians are choosing to support,” Hampson said.

“Across dairy, manufacturing and agriculture, Australian owned and operated businesses are under increasing strain – even when they’re doing the right things, investing in their people and backing their communities.”

“There’s never been a more important time to support Australian, farmer-owned businesses, because those choices don’t just shape what’s on our shelves, they shape the future of our industries.”

Hampson said the award was a credit to the farmers behind every bottle.

“This isn’t judged in a boardroom – it’s decided by Australians in their weekly shop, and that makes it incredibly meaningful,” he said.

“To be recognised two years in a row speaks to the care, pride and consistency our farmers bring to what they do every single day.”

“We’re incredibly grateful to our customers for their continued support, it’s something we never take for granted.”