Tourism leaders converge in Kingscliff

TOURISM leaders from across New South Wales gathered in Kingscliff this week for the 2025 Local Government NSW Destination and Visitor Economy Conference.

The three-day event at Mantra on Salt Beach brought together councillors, tourism professionals and industry partners to explore strategies and challenges shaping the visitor economy.

Tweed Shire mayor Chris Cherry said she was proud to welcome delegates to the region and showcase the area’s strengths in food, nature and culture.

“It was really interesting seeing people’s reactions to what we have here,” Cherry said. “They were so impressed.”

“There was a strong message from speakers around finding each region’s point of difference and being true to what the community wants in a tourism offering. That’s something we’ve really tried to do here.”

Cherry pointed to the growth of local signature events such as Savour the Tweed, which highlights agritourism and the region’s produce, and the expanding Murwillumbah Art Trail as key examples.

One of the most anticipated sessions featured Gus Balbontin, former executive director of Lonely Planet, who shared insights from his years of experience in global travel and innovation.

“He was just incredibly inspiring. He reminded us not to get stuck in old habits and to try something new if we want different results,” Cherry said.

Delegates also visited local attractions including Husk Distillery, Tropical Fruit World, the Northern Rivers Rail Trail and Halcyon House for a firsthand look at the region’s appeal.

Despite recent challenges including major rain events earlier this year, Cherry said the outlook for the Tweed’s visitor economy was positive.

“Our visitor numbers have now surpassed pre-COVID levels and international visitor numbers are up 47 per cent on last year,” she said.

“Those hard times don’t define us.

“They just make these better times feel even sweeter.”