Memories the mainstay of new destination drive

A FRESHLY-concocted destination campaign will showcase nostalgia, retro fun and immersive experiences across the Bendigo and Loddon Valley regions throughout the mild months of autumn.

More than 60 events and experiences are featured in the Play Bendigo Region program, with the hope of enticing visitors and residents alike to ditch their screens and discover a renewed connection through traditional play and the pure joy that it brings.

City of Greater Bendigo mayor Cr Thomas Prince said the campaign was a reminder that there’s no age limit to having fun and being playful.

“This campaign turns the Bendigo Region into one big, connected play zone, full of nostalgic references to spark childhood memories and rediscover a sense of fun through games, interactive adventures and brainteasers,” he said.

“There are many free experiences in the program such as Hop, Scotch, Jump along View Street, Bendigo, Inglewood Main Street and Heathcote High Street (near the playspace), Dragons and Ladders at the piazza in Rosalind Park, Duck and Seek at various locations, Floor is Lava on Pall Mall and an Imaginary Jungle with augmented reality animals and plants in Hargreaves Mall.

“The free Play Passport invites you to explore other places in the region including new discoveries and old favourites that you may not have visited for a while.

“Complete the passport to go into a draw to win a fantastic Tram Driver for a Day experience from Bendigo Tramways.”

To view the full program, visit bendigoregion.com.au.