New service goes direct to consumer

November 10, 2023 BY

Bypassing the middleman: Andrew Papas wants to give back to the community by helping to provide a new direct to consumer food delivery service. Photo: SANDRA JAMES

A NEW food initiative, REKO, will be launched in Heathcote on 23 November, at Pizzeria Montana, on High Street.

The concept involves the delivery of foods and produce to local people without the need for a middleman.

“REKO was created in Finland by a beef producer who wanted an easy way to sell his product directly to consumers in fair exchange,” said administrator Meggs Hannes.

“The name REKO is pronounced ‘ra-ko’ is an acronym for the Finnish words rejӓl konsumtion meaning responsible consumption.

“Our host for REKO Heathcote is Andrew Papas, founder and pizza maker at Pizzeria Montana, and creator of many fine foods, including balsamic vinegar, gelati, dips and condiments.”

Ms Hannes and Mr Papas, friends through their participation in the Lancefield & District Farmers’ Market, have been planning the project for the past two years.

“We both share a love of good food and enjoy working with local producers to benefit as a collective,” said Ms Hannes.

“So far, we have fresh produce, olive products, meats, seedlings, dog treats and more. The response has been great given the word only went out a few days ago.”

Mr Papas said he believes the project is an exciting opportunity for local growers.

“There will be less kilometres, less carbon emissions, less packaging and labour, and a bigger profit margin,” he said. “And being direct to the public, products will arrive fresher.

“Consumers will be able to order online via Facebook, then pick up once a week at Pizzeria Montana. We will have trestle tables set up between 5pm and 7pm.”

To find out more about the project email [email protected].