Price points on produce similar

A RECENT local study has found that the price of fruit and vegetables sold at farmers’ markets and in supermarkets is roughly the same.

The research was commissioned by Healthy Loddon Campaspe and undertaken by researchers from Deakin University based on produce for sale during autumn.

Healthy Loddon Campaspe is using the study as part of its Regional Food System Framework that’s currently in development with the aim of guiding local governments and community groups in forming a healthy, fair, and sustainable food system in the region.

Healthy Loddon Campaspe coordinator Alicia O’Brien said the results showed why developing a better local food system is important.

“Our research emphasises the need for increased advocacy and efforts to establish a local food supply chain,” she said.

“As well as to shift consumer perspectives towards understanding the health and environmental advantages of locally grown produce, without incurring additional costs.

“In addition to the research findings that purchasing locally grown produce is no more expensive than food grown outside the region, there are also additional benefits associated with consuming locally grown produce.

“Such as reduced food miles, support of local retailers and farmers, fresher produce, and the ability to eat seasonally.

“Healthy Loddon Campaspe is highlighting these benefits through our recently launched Support Our Own. Choose Locally Grown. campaign.”

One of its main findings was that locally grown produce was not more expensive than imported fruits and veg.

Of the 1802 audited fruit and vegetables, only three of the 10 items found to be cheaper when locally grown were significantly so; lettuce, corn, and butternut pumpkin, compared to those grown in other parts of Victoria or Australia.

Another finding was that most retailers were unsure where their produce came from, many sourcing from large warehouses.

The study is ongoing and will look at prices of produce over spring and summer, with the aim of providing further insight into what other fruits and veg may be more affordable when grown locally.